Monday, October 4, 2010

Antica Farmacista Scent to Benefit Gilda's Club

Three of my all time favorite scents are rolled into one fabulous home fragrance and it is supporting a good cause. Now this is a must have product for me!

Antica Farmacista's Home Ambiance Peonie, Gardenia and Rose fragrance uses antique inspired apothecary bottles, filled with fragrance, to permeate the air in any room. It is a beautiful way to infuse your home with the smells of summer, when summer days have past by.

This month of October, Antica Farmacista is donating 100% of the proceeds from the sale of the Peonie, Gardenia and Rose to support Gilda's Club, which is now a part of the Cancer Support Community, a nonprofit organization that offers communities free support for anyone living with cancer - men, women, teens and children - along with their families and friends. a

"Gilda's Club is named in honor of Saturday Night Live comedian Gilda Radner, who died of ovarian cancer in 1989. Gilda dreamed that all people affected by cancer, as well as their families and friends, would have access to the same kind of emotional and social support that she received during her illness."

Thursday, September 23, 2010

White Gown Auction for White Ribbon Alliance for Safe Motherhood

On September 20th, The WIE Symposium - Women: Inspiration and Enterprise held its annual conference in NYC. WIE is a forum where exceptional women role models share their stories, time and inspiration to empower the other women and the next generation. It is like giving girls "girl power."

This year's WIE Symposium hosts are three powerhouses: Arianne Huffington (who many of us admire) Donna Karan (who everyone wants as their gal pal), and Sarah Brown (who you want as a neighbor and best friend). The day included talks, lectures, a fashion show, awards and a panelist of speakers on politics, philanthropy, fashion and the arts.

The event is hosted by White Ribbon Alliance for Safe Motherhood, an organization that works to promote awareness about making pregnancy and childbirth safe to decrease maternal mortality.

This year a White Gown Auction is being held through CharityBuzz to benefit the White Ribbon Alliance. Some of the designers include Vera Wang, Marchesa, Catherine Malandrino, Chloe and more.

Thursday, September 16, 2010

Weight Watchers Lose for Good Campaign

It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's third year.

This year, Grammy and Academy Award-winning actress JenniferHudson is putting her weight behind Weight WatchersLoseforGood ” campaign.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to Share Our Strength and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers for more information about Lose for Good and the battle against hunger.

Wednesday, September 15, 2010

Lauren Pierce Designs a Socially Conscious Collection

Lauren Bush-Pierce, the young fashion designer and former first niece, creates a women's line that is socially conscious, sustainable, and quite sassy. The Lauren Pierce Collection, which debuted in Spring 2009, is not about her name and fame. She has committed to create a collection that makes her passion worthwhile and do good in the world.

"I've always loved design and had an interest in the fashion world, but to me, it’s important that the clothes do good and stand for something,” she says. “My goal is to create a product that is a little more meaningful.”

But her philanthropy is more than just writing a check to charities. Lauren created a sustainable brand philanthropy program to support women's charities throughout the world. In Spring 2009, she worked with Women for Women International, which teaches women in the Democratic Republic of the Congo how to hand-dye fabrics. Women learn a skill, get paid for their work which leads to self-sufficiency, families that can be fed, and better communities. The unique materials accent Lauren Pierce’s timeless cocktail dresses and 10 percent of the proceeds from sales go back to supporting the women-artisans.

Lauren Pierce Collection is available at

Tuesday, September 7, 2010

Pink Pony Collection by Ralph Lauren Supports Breast Cancer

Lauren combines fashion with philanthropy again! The Pink Pony Fund was established at the Ralph Lauren Foundation and is supported by funds raised through the Pink Pony Collection. Ralph Lauren launched the Pink Pony Fund initiative after the death of his friend Nina Hyde battle with breast cancer. Ms. Hyde was fashion editor at the The Washington Post.

The Pink Pony Collection supports breast cancer programs for "early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities." Ten percent (10%) of proceeds from Pink Pony Collection products benefit the Pink Pony Fund.

“Breast cancer is not just a woman’s issue - it affects all of us, the brothers, husbands, fathers, children and friends. Pink Pony is our effort in the fight against cancer,” Lauren said.

Tuesday, August 31, 2010

PureDKNY Really Cares!

Last night I was watching the Chelsea, "Bang-Bang" Lately Show. She interviewed Jennifer Aniston about her new flick, Switch, to be released this Friday in theatres everywhere. In addition, Jen, friend of a long-ago friend of mine, actress, Leslie Bibb (really), revealed her new fragrance. Apparently, Jen loves fragrances. Well, over the years, I have invested in fine fragrances. My nose knows and I appreciate now lighter, cleaner smells. Yet some of favorite fragances rose, jasmine and sandlewood.

So Donna Karan’s newest fragrance, pureDKNY blends rose, jasmine, sandalwood with hints of vanilla into one fine bottle. In addition, Donna Karan's pureDKNY fragrance has partnered with CARE, a humanitarian group fighting poverty issues globally. Together, pureDKNY and CARE are helping entreprenurial women in this the Uganda region provide incomes for themselves and their family now and long-term.

The vanilla used in this fragrance is grown sustainably in Uganda. pureDKNY supports CARE, an international development organization, in a specific microfinance project that will reach 900 Ugandan vanilla farmers, many of whom are women.

The bottle, organic in shape and inspired by a drop of water, appears to be formed by nature. The materials include 100% recyclable glass and a cap of high-purity aluminum. Its compostable box is made of sustainably harvested paper manufactured in a mill that uses 100% renewable energy.

pureDKNY 3.4 ounce bottle reatails for $80. Get yours here.

Wednesday, August 25, 2010

Ivanka Trump Launches Girl Up Bracelet

Ivanka Trump launches a new bracelet that is meant to make a difference through it's proceeds and message.

Her new chic, charmed bracelet, Girl Up, will benefit the Girl Up Campaign of the United Nations Foundation. The Girl Up Campaign aims to raise money and awareness to "give girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted, and positioned to be the next generation of leaders."

Ivanka's brand and this bracelet are perfectly aligned with the mission and message of Girl Up. Why? Ivanka is an inspirational, entrepreneurial, and a young woman who exemplifies leadership in her endeavors. The daughter of Donald Trump, a real estate billionaire, who has a 'Can Do' attitude, Ivanka style, grace, and motivation holds a powerful message for girls anywhere that you "Can Do" what you desire in this world.

The launch of Ivanka's Girl Up bracelet is set for Fashion’s Night Out on September 10th at her uptown NYC boutique. The bracelet features an elegant sterling silver chain and coral silk cord, complete with charms boasting both the Girl Up and the Ivanka Trump Fine Jewelry logos. “American girls are the new global entrepreneurs and the faces of philanthropy,” says Ivanka in a statement. “I am very proud to be a Girl Up Champion.”

I am getting mine and you too can pre-order the charitable bracelet which retails for $30 today at:

Monday, August 23, 2010

LA Fashion 2010 Pre-Emmy Fashion Show "Caring with Style"

Local and national fashion designers will unite for a charitable cause with the LA Fashion Corner.

PRLog (Press Release) – Aug 23, 2010 – LOS ANGELES, California - Local and national fashion designers will unite for a charitable cause with the LA Fashion Corner's "Caring with Style" Fashion Show. This exclusive fashion event will take place Tuesday, August 24th, 2010 at LEVEL 3 located at the Hollywood and Highland shopping complex, 6801 Hollywood Blvd, 3rd Floor, Hollywood, CA. Red Carpet arrivals 7pm – 9pm. Fashion show starts at 9pm.

Confirmed celebrity list: Jaimie Hilfiger, Model, Actress and Host, Igal Dahan, Celebrity Jewelry “Cuffs of Love”, Ayinde Alakoye, Millionaire Matchmaker and CEO of Hitch Radio, Marjorie DeHey Daleo, CEO of Mediavix, Sara Cohen, Silver Medal Winner Ice Skater, Maria Kanellis, Celebrity Apprentice, Gunner Wright, Actor, Joslyn Pennywell, Model, Dave Shelton, Writer, Cartoonist, Actor, Miro Gladovic former pro soccer player in Australia and creator of American Footy Star, and Claire Sinclair, Actress to name a few.

The event will raise funds and awareness on behalf of the communities affected by the oil spill earlier this year in Louisiana’s Gulf of Mexico. While many designers have supported their individual causes in the past, this event marks the first time a group of designers have joined together in the name of one cause. The Gulf spill has devastated the long-term livelihood of thousands of Gulf residents – fisherman, restaurant and resort owners/workers, sport fishing operators, shop owners and business owners and workers at large - leaving them all at dire risk for their economic future. Additionally, the sea life of the area has suffered greatly; turtles, fish, birds, alligators, and vital plant life are all victims of this tragic event. The leak grew far faster than the original estimate of 5,000 barrels a day. The oil spill is a catastrophe, a declared a state of emergency with no easy solutions and no end in sight.

Charity Lives, LA Fashion Corner and F.A.M.E have come together to provide this star-studded fashion show set to cap off the 62nd annual Emmy Awards by showcasing some of the country's most exciting new fashion designers. The fashion industry's top models, wardrobe stylists and hair and make-up artists have donated their time and talent to the cause.

"LA Fashion Corner is committed to the cause and while continuing to work to help make a difference in a variety of communities,” says London Moore, President/CEO of LA Fashion Corner, Inc. "Through our fashion shows alone we have raised thousands of dollars for HIV/AIDS research, aid for victims of domestic violence and financial support for needy children. We anticipate a huge turnout for this Gulf disaster event and fully expect LA Fashion Corner’s charitable outreach programs to continue to grow and expand beyond this inception year. The support for our previous LA Fashion Corner events has been immeasurable and only reinforces our belief that LA Fashion Corner will have the opportunity to continue to help make a difference in the lives of many communities that could benefit from our help.”

The highly anticipated red carpet charity event will also feature a luxury fashion show with music, fashion industry exhibits, gourmet appetizers and complimentary gift bags. A VIP reception featuring celebrities from the worlds of entertainment and fashion will be held for special sponsors and donors. An Opening Gala will kick off the event with a vendor's marketplace, music, and VIP reception.

In addition to its fundraising goal, LA Fashion Corner's "Caring with Style" Fashion Show will create major exposure for local and national brands, retailers, boutiques, department stores, manufacturers, distributors, marketers, artists, celebrities, designers as well as acclaimed fashion photographers and fashion stylists.

For Interview, Talent and Media please contact:
Yvette Morales
YM & Associates PR Marketing Business Development
949-244-9769 or

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Wednesday, August 18, 2010

Afterglow Cosmetics Commits to The Young Survival Coalition

Afterglow Cosmetics has taken their mission and corporate social responsibility and bridged it with their social mission in an authentic, compelling, and moving way. Their message has to be the most powerful messages I have ever come across in my line of work! To read and listen Afterglow Cosmetics commitment to charity is really moving.

Afterglow Cosmetics uses their unique natural formulation and focus on natural and certified organic, bio-active botanicals of the highest quality to ensure that all products are safer for your skin and body. It is free of many of the synthetic preservatives, bismuth oxychloride, petro-chemicals, synthetic dyes and fillers found in traditional cosmetics.

They took what they stood for and created a lipstick that is safe, splendid and a superior shade of Muse (pink.) "We hoped to create a shade so superior, it was goddess worthy. Naturally, when dreaming up colors we looked to myths of goddess for inspiration. The enchanting, inspiring nature of the Muses became our inspiration and our Organic Lip Love Lipstick shade Muse was born."

Their pink shade, Muse, serves as a "symbol of strength and enduring beauty to young women fighting breast cancer." To support this, Afterglow Cosmetics partners with the Young Survival Coalition an organization who works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.

Afterglow will donate $2 of every purchase of Muse to help support women under 40 diagnosed with breast cancer.

Monday, August 16, 2010

Jean Paul Gaultier's Limited Edition T-Shirt for Born HIV Free Campaign

Fashion and causes are quite the combo these days. A quick scroll through my blog posts highlight some of the ways fashion, beauty and fitness brands are giving back. I could probably blog 24/7 and never run out of fashion philanthropy posts. No surprise, that charities are discovering the power behind the philanthropy and brand name of the designers to advance their social mission and message, while creating new funding sources. Fashion philanthropy partnerships really are making an impact.

Recently, Jean Paul Gaultier designed a limited edition, Born HIV Free, for The Global Fund. This new Born HIV Free campaign is to get out the message that “… no child should be born with HIV. The campaign was initiated by Carla Bruni-Sarkozy, the First Lady of France and the ambassador for the charity. She is in the campaign's video on You Tube here.

The Born HIV Free T-shirt uses his signature style with blue sailor-stripes as a symbol of his personal engagement with the campaign. The T-shirt features a blue-striped body with the Born HIV Free double ribbon logo on the sleeve and a heart shape over the heart of the wearer that contains a print of Jean Paul Gaultier’s hand-written phrase ‘Hope spreads faster than AIDS’.

Thursday, August 12, 2010

Maggie Bags Are Stylishly Eco-Conscious

Summer isn't over yet, so there is plenty of beach time left. And, college students are headed back to campuses across the country this week. No matter if you are trying to get a few days in at the beach or headed off to college, Maggie Bags has just the right tote.

Maggie Bags is making a difference in this world too. This handbag company is giving new life to unwanted fabrics by recycling them to create durable, simple and stylish totes. In today's time, with all the messages about saving the planet, eco-friendly fashion brands are gaining popularity. More and more consumers are expecting businesses to do what is right in all aspects of operations and that means minimizing the negative environmental impact it has on the world. This means more than a company just 'being green.' It means that eco-conscious companies are making an impact to the triple bottom line, People, Planet, and Profits.

Eco-friendly fashions are not just the hemp, hippy-style, products for granola-heads. Today, fashion brands are high style and high quality. Now, women can both carry a fashionable handbag and be eco-conscious with Maggie Bags!

The handbag above is perfect for the beach or classroom and even makes a great travel bag. It features a zippered pocket, cell phone pocket, and key pocket. YKK zippers and four-nickel plated feet on the bottom. Check it out at

Wednesday, August 11, 2010

How Top Brands Are Saving the World

Let's face it, between work, family, and friends, we are easily overloaded and there is rarely enough time to finish what was due the day before…let alone think about trying to make a difference and save the world. We all work hard and deserve to live as we see fit a life that is comfortable and fun. Everyone enjoys some fun, right? And sometimes indulgent rewards of working hard—be it a shoe fiend or avid traveler are just what we feel are perfect for hard work. Yet, we can get so wrapped up in getting ahead and advancing our careers and own lives that we often fail to remember how extremely lucky we all are in this world.

So just for a moment, imagine life from a different perspective, perhaps being in an impoverished country with no running water or designer shoes and handbags. Consider the differences? Maybe you would no longer care about shopping sprees, or be that carefree traveler and book a weekend getaway. In this moment, stop and think just how can you turn your good fortune into doing something good for others while feeling good about it for yourself, your family and others?

One great example is every shoe-shoppers delight. Manolos really is saving the world while you shop. And they are doing it one pair at a time. Fashion and luxury brands are uniquely positioned to rise to the occasion and are taking on the responsibility of giving back. By maximizing the benefits the world’s most valuable natural resources, their profit margins have grown exponentially since the 1980’s and allow them to position their brand products into symbols of humanity, and you can help.

Supporting brands that support philanthropy to make a difference can make a world of difference in more ways then one. From watches and pendants, to face creams and handbags, you can spend your hard-earned money on products that give back to a cause. No excuses! These companies aren’t cutting a check to just for the tax deduction. They are actually making an impact through awareness with a high level of corporate involvement. You might even be surprised that a go-to item of yours now gives a portion of its sales to charity—a great excuse to keep buying it! Doing good can be as easy as swiping your plastic or clicking your mouse with no scheduling required.

More and more top brands are making a difference through their sales and making significant contributions to worthwhile charities. Here’s just a sampling:

Montblanc – UNICEF, Jewelers for Children, Nelsom Mandela Foundation
Bulgari – Save the Children
Cartier – Youth Aids, Breast Cancer Research Foundation, USA Harvest
David Yurman – Breast Cancer Research Foundation, Lustgarten Foundation
Elie Tahari – God’s Love We Deliver
Gucci – UNICEF
Helen Ficalora – Michael J. Fox Parkinson Foundation
Jimmy Choo – Elton John AIDS Foundation
Kate Spade – Women to Women International
Linea Pelle – Doctors without Borders, UNICEF
Louis Vuitton – White Ribbon Alliance
Monique Pean – Charity: water
Pierce – World Vision
Ralph Lauren – Fashion Targets Breast Cancer
Saks – Key to the Cure, Charity: water
Sergio Rossi - Goodplanet
Swarovski - Charity: water
Tag Heuer – Green Cross International, Natural Resources Defense Council
Valentino - Francesca Rava Foundation for Haiti
Van Cleef – Breast Cancer Research Foundation
Versace – Starlight Children’s Foundation, One Foundation

Go ahead, make your mark by supporting these products and strive for purpose beyond ourselves. As consumers, we need to can put our purchasing power to use through brand philanthropy and support all brands that ‘do good.’ Collectively, we can change the face of the world one luxury purchase at a time.

Please visit, who contributed this article to our blog, to stay up to date on the latest in brand philanthropy and the newest products that are giving back! If you’re going to make a statement, make it count.

Tuesday, August 3, 2010

Alexandre Birman Has Heels for a Cause

Just yesterday, I was out shoe shopping trying to find mid-summer sales on great shoes. I've always spent any hard earned money on good shoes, good wine, and good hair products. All of these are a real treat and not something to be skimped on. About 'good shoes' and why I nevah-evah cut corners on cost here... because when you fee hurt, it's miserable no matter how good you look.

Not to go on about my troubles, but I have a triple "A" heel, high arch and bunions. I was once told I had a 'champagne foot. I suppose that meant investing in good shoes. So, finding a flattering and yet comfortable shoe is important. Having said this, here is my find for Summer 2010 and all for a 'Good' reason.

Alexandre Birman has a python cage heel that is attractive and comfortable. That is a double whammy in my book. Plus, 10% of each sale ($445) goes to the Art of Elysium. This is a group of artists that support and encourage others to donate their talent to help seriously ill children.

This pump is available at Bergdorf Goodman and is well worth parting with your dollars for a fabulous summer look and for kids at the same time. If that doesn't make you feel 'good' I don't know what would.

Tuesday, July 27, 2010

PUMA Mixes its Signature Red with Project Pink

Just one day ago PRNewswire released that PUMA is partnering with WPS....

I don't know about you, I have always like the story behind PUMA and the quality of their athletic attire as a runner. But PUMA is soccer more of a brand associated with soccer than perhaps running. That is okay by me, as I think the sport of soccer has opened up many doors for young girl athletes. Furthermore, I always recommend to fitness apparel brands I work with to think about how they can leverage their professional alliances to enhance their giving back programs. For some reason, this works best for athletic brands. Why? I don't know, but it does.

Now there is even a better reason to absolutely love PUMA, they just announced their new initiative that links women's soccer with a well-deserving cause: launching this month, PUMA's Project Pink will strive to raise awareness — and funds — in support of the fight against breast cancer. In conjunction with their partnership with Women's Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. (source PRNewsire)

As stated in the PRNewswire release: "In line with the first match, PUMA's new range of Project Pink merchandise is set to debut on July 26 on and at select PUMA Stores and other retail partners. It will also be sold at participating stadiums during WPS games throughout the season. Allowing soccer fans and novice athletes to show their support alongside their favorite players, PUMA's Project Pink replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball, and gym sack will all be available for purchase.

In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash tag #projectpink when communicating updates about Project Pink and will also encourage fans creating content to do the same. For every tweet using the hash tag from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.

PUMA became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008. The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball; PUMA is also the official supplier of PUMA WPS Fanwear. PUMA's roster of WPS athletes includes four-time FIFA World Player of the Year, Marta, as well as Natasha Kai, Leslie Osborne, Amy Rodriguez, Karina LeBlanc, and Alex Scott."

For more information about Project Pink and PUMA's partnership with WPS, visit

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit

Read more about the parntership here:

Wednesday, July 21, 2010

givingadvice Blog Nominated for 1st Bloganthropy Award

Sweet! givingadvice blog is nominated for the 1st Annual Bloganthropy Award 2010. The Bloganthropy Award recognizes bloggers who use social media to support good causes. As you may know, my givingadvice blog promotes fashion, beauty, fitness, and health brands that give back and make a difference for causes around the world.

The Award is being sponsored by Child’s Play Communication and Bloganthropy, an organization that combines the power of social media with resources of corporate giving and will be presented at the "Dinner's On Us" banquet, August 5th. The banquet is being held the evening before the the annual BlogHer convention on August 6th-7th where nearly 2,000 women bloggers from across the country will flock to New York City.

“This is a trill to be recognized. It goes to show that blogging to promote brands and causes that connect for the greater good has turned out to be a good thing.”

Thank you for stopping by and taking the time to check out my business's blog. There are great finds from great brands and when you purchase them, know deep down you just helped support a cause. Wish me luck on August 5th!

Tuesday, July 20, 2010

Kate Spade Bangle for the Bridge Campaign Brings Women Together Across the Globe

Kate Spade has partnered once again with Women to Women International on their Bridge Campaign to help promote micro-enterprises for women still recovering throughout Bosnia and Herzegovina. This private-public partnership aims to to promote sustainability by giving women in these war-torn countries a chance to rebuild their lives.

Kate Spade has been a partner in many of Women to Women International campaigns, including International Women's Day. It was this campaign for which Kate Spade New York created a the Hand in Hand bangle. The outside of the bracelet is engraved “hand in hand” and on the inside is engraved “there’s strength in numbers." Simple statements with a powerful message.

Twenty-five percent of the proceeds of each bracelet sale will be donated to help women in Bosnia, Herzegovina, and Kosovo start and manage their own microenterprises and earn a living.

Each bangle is is made of 14-karat light gold plated hardware, comes pre-boxed, and shipping is free... making this bangle the perfect gift for any mother, sister or gal pal.

Thursday, July 15, 2010

Stylish Giving: Sama Limited Edition Heart of Gold "Regal" Sunglasses

There I was thumbing through Town&Country magazine July Issue when I saw a pair of Sama sunglasses that were over the top special. These are not just any pair of sunglasses. This new Limited Edition Heart of Gold Regal sunglasses by Sama are so dazzling they really will cause a twinkle in your eye.

The Heart of Gold sunglasses are 24k-gold plated with a genuine purple velvet Swarovski crystal at the crest of the temple and have a delicate etching on the arms. So, if you are a sun lover and a jewelry lover, this special edition is right for you.

But here is the real special aspect of the Heart of Gold Regal edition, 100% of net profits on the sale of the sunglasses are donated to the Betty Ford Center to help treat teen and young adult drug addiction.

The Heart of Gold Regal retails at $1,587 and includes a certificate of authenticity, custom leather carrying case and a limited edition Heart of Gold microfiber lens cloth.

If this pair of sunglasses strike your fancy, you need to act quick because only there are only 35 of them in the world! And, 2 of them happen to be at Urban Optiques.

About Sama Charitable Giving:
Sama founder and designer Sheila Vance established The Sam Vance Foundation, in 1997 in memory of her, Sam, who died of an accidental heroine overdose at 19 while experimenting with the drug as a freshman at U.C.L.A. The Foundation's purpose is to prevent drug use among teens and young adults, as well as help young addicts get on the road to recovery.

Sama was way to fund The Foundation and she donates 100% of the net proceeds from Sama’s Visionnaires collection, as well as a percentage of the 1001 Nights collection and a portion of Sama Eyewear’s total annual sales to the Sam Vance Foundation.

Monday, July 12, 2010

Longines and Town&Country Seek Women Who Make a Difference

Longines Swiss Watches and Town&Country magazine are proud to announce a call for nomimations for their 2010 Women Who Make a Difference Award. The Longines Women Who Make a Difference honors women who have made and extraordinary impact in children's lives through a charitable organization.

Winners receive a trip to New York City, an awards dinner in their honor with tennis legend Stefanie Graf and Pamela Fiori, Editor at Large of Town&Country magazine. They will be featured in a four-page special section in Town&Country's February 2011 "Wonder Women" issue.

The winners are chosen by a panel of judges from Longines and Town&Country. The Women Who Make a Difference Awards were inspired by Longines Ambassador of Elegance Stefanie Graf because she is a woman who makes a difference every day in children's lives through her organization Children for Tomorrow.

To nominate someone you know, visit the link below.

Thursday, July 8, 2010

Look Good, Feel Good & Do Good!

If I have a choice among beauty products, I will always select the one that is not only best but is also cause-minded. If you are going to spend money on looking good and feeling good, you might as well DO GOOD at the same time. That is what I call a Triple Bottom Line. A bit of stretch from CSR but hey, I am a woman and only spend my hard earned dollars on things that make me feel fabulous.
Here are few summer finds bound to not only make you feel fabulous, but your purchase goes to support good causes. Killing two birds with one stone is a smart way to making this world a better place.

Chantecaille Les Dauphins Eyeshadow Palette - 5% of the proceeds benefit Italy's Tethys Research Institute, which supports marine conservation.

CoverGirl Clean Makeup - CoverGirl is providing fresh water through the Children's Safe Drinking Water Program. I have a previous blogpost on this campaign which is really wonderful.

MAC Viva Glam Tinted Lipstick & Lipgloss - every penny raised goes to the MAC AIDS Fund to support the fight against HIV/AIDS. MAC is my favorite beauty product line. I only buy MAC or CoverGirl.

"Rock The Cure" Lip Gloss - All profits support City of Hope, cancer treatment center in Los Angeles.

Philosophy 'Inner Grace' Charity Shower Gel - 100% of Philosophy's gross profit from the sale of inner grace support the Christopher and Dana Reeve Foundation.
Enjoy this summer looking good, feeling good and doing good in the midst of it all.

Tuesday, July 6, 2010

Straw Hats and the Skin Cancer Foundation

Call it a Southern thing, but I l-o-v-e a wide-brimmed stylish straw hat. I love straw hats so much, I even have one displayed in the back window of my car. It speaks style and my Southern-ise way. Besides that, it protects my fair skin. As a natural red-head, my face desperately needs protection from the sun. There is no tan working for me. As a youth I wore that white gunk that miner's wore in the coal mines in Pittsburgh. I desired coco butter for a ravish tan but all I got was more freckles.

Which leads me to my new find. Each summer I get a brand new straw hat that I brim with a fancy ribbon.

So, this year, swimsuit designer Brette Sandler designed an over-sized straw hat for Hat Attack. Brette's limited-edition UV protective beach hat is designed to raise awareness about sun exposure, skin cancer and support the Foundation.

Twenty-five percent of each sale goes to the Skin Cancer Foundation. Brette Sandler for Hat Attack retails for $95 and is available

Friday, June 25, 2010

Tommy Hilfiger Introduces Long-Term Campaign to Support Elimination of Extreme Poverty


NEW YORK, June 23 — /PRNewswire/ -- The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, today formally launched a five-year campaign through the Tommy Hilfiger Corporate Foundation to support Millennium Promise, the leading international non-profit organization solely committed to supporting the achievement of the Millennium Development Goals (MDG) to halve extreme poverty by 2015. In his role as a MDG Global Leader, Mr. Tommy Hilfiger will engage and encourage corporate leaders and consumers to join him in the movement to end extreme poverty. Read more:

Thursday, June 24, 2010

Get Fit with Celebrity Trainer Tracy Anderson and Make a Difference for the Gulf

Tracy Anderson, celebrity fitness trainer to the stars is ready to get you fit while supporting the disaster in the Gulf. Tracy list of Hollywood bodies she's been known to sculpt include Gisele Bundchen, Gwyneth Paltrow, Kristin Davis, Shakira, Courtney Cox, Jennifer Anderson and Kate Hudson.

Now, it's your turn. Tracy is helping a noble cause, the Disaster in the Gulf Relief Fund via Charity Buzz, to help in the aftermath of the oil spill. The personal training session with Tracy include, "1 consultation and 3 sessions of training with Tracy personally plus a set of DVD's signed by Tracy Anderson & Gwyneth Paltrow. This would take place in New York at the Tracy Anderson Method Tribecca Studio. Sessions are 90 minutes long."

Auction ends July 7, 2010. Click the link to CharityBuzz to place your bid.

Tuesday, June 22, 2010

Donna Distefano Designs Makes A Difference

Like Donna Distefano says, "Wear something beautiful while doing something good." I second that. If you are going to look good, you might was well make a statement and make it count. Donna Distefano is no new comer to giving back through her jewelry design. Dedicated to four charities, you can see her passion for design is inextricably linked for her passion for making a difference. And I would delight in upleveling her giving to uplevel her brand.

I see possibilities all around for designers to connect their brand with a cause and put forth stellar giving programs that really make an impact for both the designer brand and charities. It is absolutely my most delicious client projects. And anything that brings joy to the world has to be good. Let's just say we are creating GOOD by doing GOOD.

Here is a bit about Ms. Distefano and how she is supporting causes through her design collections:

"Donna Distefano Ltd was founded in 1994 in New York City. Donna's original designs are hand-wrought in her Chelsea Atelier and are highly sought after by the top names in entertainment, music, and sports. Distefano creates opulent treasures by perfectly blending her classical design sensibilities with extraordinary sophistication. She combines beautiful recycled Harmony® metals with fair trade gems and conflict free diamonds to create an unforgettable, inherently glamorous story told by the hands of a true goldsmith."I create jewelry that is a bridge from the past to the present to the future. I enjoy knowing there is usually symbolic meaning to its owner, that it may stire motions, and perhaps live on for many generations. Terra Incantata is ourenchanted earth, a place that provides us with precious metals and rare gemstones of intoxicating beauty. It is essential that while enjoying the gifts of nature in my craft, I must also do so while being environmentally and socially responsible.” (Source: OneKidOneWorld)

Lancome Paris Turns 75!

Lancome Paris Turns 75! As it states on the Lancôme website “Armand Petitjean, perfumer and cosmetician, devoted his life to his dream of giving women the most beautiful things possible. For them, he created Lancôme. He selected the rose, surrounded himself with the best researchers and began an exemplary adventure onto the realm of passion.” What a positively romantic start to what was to become an internationally successful cosmetics company! This company was purchased and is owned by L’Oreal since 1964.

The name “Lancôme” was inspired by the ruins of a castle called Le Château de Lancosme. The use of the rose was inspired by the wild roses in the area of the castle, symbolized by the company’s single golden rose.


The start of the brand began with five fragrances launched in 1935. Armand Petitjean had a great teacher, he was a student of François Coty, the “father of luxury perfumes.” The bottles were nearly all created by a great artist, Georges Delhomme, now collectors’ items.


Immediately successful, the Lancôme skincare line NUTRIX was made in 1936 with its nourishing and regenerative formula nearly the same today. in 1955, the line Océane launched, a line, an ultra-pure enriched with algae seaweed and trace elements. The success of these innovations owes much to the word of mouth from the “techniciennes”, women who graduated from the Lancôme school and took the brand’s message globally.


Lancome makeup is created with a sensual love for women. They produce delicious lipsticks, like the ‘Rose de France’, the first pink-red lipstick, made scented with the Bulgarian rose. The powders are scented, the lipstick cases are jeweled and the makeup cases, ornate works of art.


Armand Petitjean, the Lancôme founder, himself had a passion for roses. He grew them in his rose garden just outside of Paris, in Ville d’Avray. So, it’s no surprise that he used the rose as the symbol for his cosmetics company. it states on the Lancôme website, “A real Lancôme rose actually exists! Created by Delbard in 1973, it is a gorgeous, pale fuchsia rose with a very long, cylinder-shaped bud. Its petals – between 35 and 40 – are thick and shiny. The Lancôme rose is a very robust rose that, according to Delbard, takes after its parents. Its father – a rosebush nicknamed “the Oak Tree” for its extreme sturdiness – produced magenta red roses. Its mother produced roses that were nearly mauve in colour. This is how the rare and vibrant rose known as the Lancôme rose, came to be. To get your own Lancôme rose, write to: Delbard – 16, Quai de la Mégisserie – 75038 PARIS CEDEX 01 Telephone : +33 (0)”
Reprinted with permission: Angela Tunner


The Lauder Family is very philanthropic. Among their philanthropic foundations are:
The Lauder Foundation
The Leonard and Evelyn Lauder Foundation
The Ronald S. Lauder Foundation
Breast Cancer Research Fund

Wednesday, June 16, 2010

Shoe that Saves Kids Lives

I l-o-v-e espadrilles. They are the ultimate summer shoe for any any woman or young girl. Simple, easy and colorful. And if you purchase a pair like this before July 18th, you also support a child in Iraq. I ask you to swap out a pair of crocs or sandals for this and you can feel good about wearing it. Imagine the story you can share when someone says, "What a cute pair of shoes!"

This hand-made pair of shoes is a local solution to one of Iraq's most frustrating problems. Your purchase will send a little girl to lifesaving heart surgery and reward local shoe makers by putting food on their table and paying for their kids to go to school. This is our first feminine shoe and we're looking to reward faithful fans & early adopters with insider opportunities & priority prices.

Pre-orders end at 11:59 p.m., Friday, July 18th. Buy Shoes. Save Lives.

Monday, June 14, 2010

Mary J. Blige Collaborates for Charity Fashion Line

If you are not yet a follower of @FFAWN, it is a must! Just what is FFAWN? It is the Foundation for the Advancement of Women Now, Inc. founded by Mary J. Blige and Steve Stoute.
I admire MJB, not just for her music and sense of style (or that she has family ties to Savannah), but because she she knows just how to use her good fortune for the greater good.

Just yesterday, this newsworthy story was released and of course it captured my attention because it had to do with FFAWN, fashion and charity. It is like three good things rolled into one and I had to share. Below is the press release from (06-14-2010).

"Mary J. Blige will join forces with her fashion designer friend Catherine Malandrino on June 15 for a charity fashion show at New York City's Museum of Modern Art. The duo will unveil their charity t-shirt line along with a collection of stylish tops, dresses and leather jackets. If you're looking to attend a ticket will run you $1,000, but it's all for a good cause. Blige and Malandrino are hoping to raise enough funds to send 30 graduates from the Bronx-based Women's Academy of Excellence to college, a group of women who are part of Blige's FFAWN (Foundation for the Achievement of Women Now) support program. For those who can't attend, the show's presenter Elle magazine will have it available for viewing on June 16 via their website, It will also be highlighted in the magazine's July music issue.Last year, Mary J. Blige and Catherine Maldarino teamed up for custom-line of hand-painted t-shirts to benefit FFAWN. The line, designed by Maldarino, was created to reflect Blige's musical influences. It sold out at Bloomingdale's and included a t-shirt that sold for $300 and a studded leather jacket for $3,000."

Mary J. Blige Collaborates for Charity Fashion Line

Friday, June 11, 2010

Fashion Designers Who Give Back

It is quite a time for retail and even the runway, but there's one thing that never goes out of style: giving back. This year, fashion designers have really up-ed giving and all with style.

Marie Claire magazine highlights 15 designers who don't just make our world look more beautiful, they make it better. Here they are:

Ralph Lauren: The Pink Pony Fund and The Ralph Lauren Center for Cancer Care and Prevention

Donnatella Versace: Versace One Foundation

Kenneth Cole: amfAR

Patrick Robinson: P.A.C.E. (Personal Advancement, Career Enhancement)

Michael Kors: Breast Cancer Research Foundation

Oscar de La Renta: New Yorkers for Children

Angela Missoni: Orphan Aid Africa

James Ferragamo: GlobalGiving

Frida Giannini: UNICEF


Christopher Bailey: The Burberry Foundation

Donna Karan: The Urban Zen Foundation


Nicola Bulgari: Save the Children

Giorgio Armani: Project (RED)

See the short video here.

Thursday, June 10, 2010

How One Woman is Using World Cup to Help South African Children

Alethea Gold, a children's fashion stylist, has been traveling South Africa in the weeks approaching the 2010 FIFA World Cup. Ms. Gold is documenting the country's children and their love of soccer. The sport has become a positive force in the children's lives, keeping them off the street and away from negative influences.

The book Gold is producing will raise money for MaAfrika Tikkun, a nonprofit supported by Nelson Mandela, that aids South Africa's vulnerable children and orphans.

Watch the amazing video about this story here.

Friday, June 4, 2010

Oscar de La Renta Auctions Couture for Charity

Oscar de La Renta has been one of my favorite fashion designers of all time and he is donating an incredible fashion experience to benefit The Black Alumni of Pratt.

As one of the world’s leading fashion designers, Oscar de La Renta has been the winner of nearly every fashion award imaginable, and revered for his lifetime achievement. His fashion is adorned by celebrities, socialites and world leaders.

Oscar de la Renta is auctioning two front row ticket to his Spring 2011 Fashion Show to benefit The Black Alumni of Pratt. And he’ll meet the winner back stage and give them one of the dresses from the 2011 spring collection.

To bid on this fabulous expereince click this link to Charity Buzz.

Wednesday, June 2, 2010

Make an Impact without Breaking the Bank

There is a little something I need to fess up to, I will be communicating more this month to you and here is why…as a professional fundraiser for over fifteen years and chairing many charity walks and special events that have raised a loooot of money, it seems that today more than just a few years ago, it is increasingly more difficult for nonprofits to raise money. The fact is donorship is down, it’s not tanked, but it is down. This has forced organizations to tighten up and cut where they can. I've seen staffed laid off, programs cut and a reorganization or charities.

On the for-profit side, I see and hear the budget crunch small businesses are facing and that said there is just not a lot of wiggle-room to make donations. But here is the beauty out of all this chaos, small businesses and solo-entrepreneurs like you, can actually make sizable contributions and you don’t have to break the bank. Really!

If you are a small business or solo-entrepreneur committed to supporting a cause, helping out a charity or making a difference your own community, I really don’t want you to miss my upcoming complimentary call (and this is what I will be letting you know more about over the next couple of weeks):

"Discovering Your Signature Way to Support a Cause that Creates Marketing, Meaning and Mega Impact!" The call is set for Thursday, June 17, 2010 at 1:00pm EST.
Read more and reserve your spot here

On this teleseminar you will learn:

• The myths that keep your cause commitment in stuckville

• What makes ‘what you stand for’ special and why you must express it for your business, your customers and the world

• Why your commitment to a cause is the only place to powerfully market and build your brand

• The key ingredient to stand out in a big way and celebrate your Cause Signature success and more....

So, if you want to take a stand for something in this world and make a difference, I hope you can join me on the call. You can get the call details here.

Thursday, May 27, 2010

The Lazarus Effect Campaign

Watch Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common & so many more friends of (RED) show the power of what 40 cents can buy.

Wednesday, May 19, 2010

Time to Give

What do Kristen Chenoweth, Jane Krakowski and Cyndi Lauper have in common? "Time to Give." Now, I don't mean time in the sense as if they have spare time to volunteer. I am referring to this month's Audemars Piguet signature fundraiser, "Celebrity Watch Auction."

Piguet, the worlds oldest Haute Horlogerie watchmaker is celebrating its 57th year since the opening of its boutique and partnership with the Tony Awards all in a NYC style way. They have invited 27 celebrities to autograph a Audemars Piguet watch which will be auctioned for charity. The proceeds benefit Broadway Cares/Equity Fights AIDS.

I personally love the Cynthia Nixon watch!

The auction ends May 24th. There is still time to get your favorite celebrity autographed Audemars Piguet and help a cause at the same time. Click the link below to see all the star studded watches.

Monday, May 3, 2010

Small Businesses Give Big book and more

I know that Spring is on your mind right now and here is why it's on mine...

It' been one full year that my book, Small Businesses Give Big, has been out. And I am happy to say that twenty-percent of each book sale has gone to support a cause near and dear to my heart. More on that in a second.

To celebrate my book's one-year anniversary, I am having a special sale and taking nearly 50% of the book's regular price. The sale begins today and ends Friday, May 7, 2010. This is my gift to you, to thank you for being a loyal givingadvice blog reader.

In this book you will learn why charitable giving is a powerful business strategy to build your business, create connections with clients and customers, and champion a cause all at the same time. You will read:

* the creative and unique giving back stories of other small business owners and solo- entrepreneurs
* the value and impact giving has had for their business, them and their
* my 5 success strategies to build your business giving program
* ways to give besides just writing a check, and more...

Twenty-percent of each book goes to support the Little Red Wagon Foundation (LRWF). The LRWF is a nonprofit started by a 12 year old boy, Zach Bonner. With full support of his mother, Zach is currently walking from Tampa, FL to Los Angeles, CA to raise awareness about homeless youth under the age of 18. YES! It is hard to believe there is about 1.3 million kids without a home. Zach is walking across Texas as I write. You can follow him on Twitter @Zach_Bonner.

If you haven't picked up your copy, this is the week to do it, because as of Saturday, May 8, 2010 it will only be available on Amazon.

To purchase your copy of my book, Small Businesses Give Big: Why charitable giving is a great business strategy click here.

Thanks! Zach and I both appreciate it.

Tuesday, April 27, 2010

Step Up, Step Out and Lend a Hand

Last week was National Volunteer Week. I hope you had an opportunity to do something, even if it was a little something. Volunteerism seems to be gaining more media attention these days. Perhaps some of the attention is driven by President Obama's volunteer initiative, United We Serve and perhaps the onset of the Pepsi Refresh Project or American Express' Members Project or Disney's Give a Day-Get a Day program has sparked the interest. Either way, it's a good thing.

For businesses, volunteering is usually the third preference among ways to give back. The first is donating cash by writing a check, second seems to be cause marketing, and then volunteering. A volunteer program should be in your mix of giving back for several reasons. It engages your team and is a business-wide effort, it offers you the opportunity to contribute when there are cash flow down cycles, and it puts a face to your business in the community. In addition, there are great benefits to the community, your business and team by volunteering. Here are a few:

Benefits to the Community/Cause:
  • New access to resources
  • Low cost solution to addressing needs
  • Builds better business-nonprofit partnerships

Benefits to the Business:

  • Enhanced image of a caring and committed company
  • Networking opportunities
  • Positive effect on employees

Setting up a volunteer program doesn't have to be hard. Keep it simple and enjoy the planning process of creating a caring business, a business that conveys "Hey, this is what we are committed to helping and being a part of the solution to a social problem."

Here is an article I was interviewed for Get What You Give: getting your employees involved in volunteer programs . In this article, I gave a few tips for getting a volunteer program up and running.

Listen, there is a lot of information out there on how to set up a business volunteer program. I am all about having it foster a spirit of camaraderie and community. Your volunteer program should absolutely look and be different than another business's program. How you do it, why you do it, what you decide to serve through your time is a part of the planning process which sets you apart and creates meaningful connections.

Tuesday, April 20, 2010

Botox Cosmetic~Expression of Kindness Campaign

Just the other day, I had a friend and colleague, Diane Conklin of Complete Marketing Systems send me an email. She ran across an article on Allergan, the maker of Botox Cosmetics, launching a cause campaign and thought of me. Thanks Di~

One of the industries I enjoy working with is the health industry and I must say that Allergan's new cause campaign, Expression of Kindness Campaign, is a light-hearted, well aligned, and an easy campaign for clients to be a part of. Plus, it is donating a sizable sum of moola for charities of choice.

The company is encouraging consumers to post Acts of Kindness stories along with their profile, on their website, all in an effort to aid three selected charities of choice. In addition, Botox Cosmetic paired participating female celebrities with each of the charities. Not too bad of a advertisement either as each of these women, Didiayer Snyder, Vanessa Williams and Vicki Iovine, Virginia Madsen and Nadia Comaneci all look really fabulous. Each of the charities are also supported by these accomplished women who themselves are inspiring the world with their kindness. The three charities are:

Children’s Action Network is raising the awareness of children’s issues and helps find homes for foster children in the United States who are waiting for an adoptive family.

Make It Right builds storm-resistant, green and affordable homes for working families who lost everything to Hurricane Katrina.

Dress for Success® has helped more than 500,000 disadvantaged women look their best for job interviews and employment through donated professional attire and accessories.

This campaign simply asks individuals to complete their profile and write about kind acts of their own. For every consumer who creates a profile, Allergan will donate $25 to one of the three charities of your choice.. The goal of campaign is to donate a total sum of $250,000. Not too shabby in change there!

Wednesday, April 14, 2010

Jamah: Handbags & Cause Combined

Just this morning, Jamah Handbags ran through my mind. My thoughts were on spring and that it is time for a new spring handbag. I have four categories for handbags: Winter, Spring, Summer and Fall. I have one for each season and change each one out as a season ends and another begins.

Jamah designs some of the most lovely handbags I've seen. More important is the story and meaning of the name Jamah. I first heard of Jamah and the owner, Nancy Gale through Ali Brown. Ali has been a tremendous mentor to thousands of women entrepreneurs over the past decade, a good friend of Ali, and givingadvice is happy to say that Ali International, LLC hired us for a special project. Ali Brown is not only a self-made multi-millionaire but she is a generous entrepreneur as well. She now has a Jamah bag named after her ~ the Ali pictured here.

I then had the pleasure to speak with and meet Nancy Gale. A (very) tall, talented and personable woman. While her passion is designing luxurious handbags, Nancy also has a deep passion about inspiring young adults to tap into their creativity, respect for self, and supporting products made in the USA. All a healthy dose of challenging students to dream bigger and discover their inner talents.

To carry our this vision, Nancy created her In True Fashion program. In True Fashion is a part of the Network for Teaching Entrepreneurship - LA Chapter, a 501(c)(3) non-profit organization.

To read more about In True Fashion and support this program, visit their website. Meanwhile, here is a blurb.

In True Fashion builds self-esteem and work ethics in American youth through hands-on participation and promote the value of products “Made in the USA.” They implement a unique method that raises self-esteem in high school students through a hands-on participation that results in finished products and healthy competition.

"High school students will explore their creativity through the In True Fashion apprenticeship program, which includes workshops with expert mentors, factory time and business planning. They will learn what it takes to run every aspect of a business.

Spearheaded by JAMAH, the journey takes teams of students from JAMAH product inception to financing to marketing, with their hard work culminating in finished bags that will be exposed to the nation. The designs are voted on and the winning bag is taken into production and sold to the public as a new addition to the JAMAH Collection. Honoring cause and commerce, a portion of the proceeds are designated to NFTE. .... In True Fashion preserves and honors American craftsmanship. The personal empowerment gained from the In True Fashion experience and the appreciation for products that are made in the USA will positively affect generations to come."

So, if you are looking for a fabulous new handbag or if you believe in the mission of In True Fashion, visit their website and tell Nancy I sent you.

Wednesday, April 7, 2010

Connecting Your Business Giving Message to Market in an Authentic Way

Just about this time last year, I hosted a teleseminar titled, "Connecting Your Giving Message to Market in an Authentic Way" with special guest Lisa Manyon of Write On Creative. This was the most popular teleseminar for givingadvice in 2009. And while I have shared bits and pieces with clients since then, this message is so important for businesses that I can no longer keep it a secret.

**Below is the link to listen to this teleseminar (and it's free.)**

Did you know that one of the best ways to interact with your customers and clients without selling is to share how you make a difference by supporting causes and social change? Whether you give back in a small way or big way, on this call we shared the secrets how to create a giving message that connects with your market. You can have a great cause marketing campaign or community involvement program, but without composing your giving message in a way that captures customers you may lose that connection with them.

Your business can be influenced by supporting causes and when you create a giving story that is credible and authentic it can be a driving factor in that grows your business and builds awareness about charities.

On this audio link you will hear Lisa and I share:

* How to connect with customers on their terms
* POWER points to ask yourself before you start writing
* Why what you say is as important as how you say it
* Shortcuts to copy success
* Crafting copy that compels your customers to act
* Why credibility and authenticity count

Here is the link to our teleseminar:

Friday, April 2, 2010

Esprit 'Love it and Leave it' campaign for Charity

I have loved Esprit for years. To this day, I still own a pair of Esprit beach sandals and sweaters from the 80's. Some things are just too good to ever let go of.

Esprit launched their Love it and Leave it campaign which benefits the Salvation Army - an organization helping families and individuals in need. Check out the video:

Thursday, April 1, 2010

Fashion Brands Making Charity a Way to Market for Greater Good

Today, I stumbled across a really good article, Charity Gives Shoe Brand Extra Shine by Christina Brinkley of the WSJ. Christina highlights Tom's Shoes, Judith Ripka and others who have been tieing their brands to charities. I love the spirit of Tom's Shoes and I love Judith Ripka jewelry as she has been very committed to the Alzheimer's Association. It's not that they set out their business with cause marketing in mind. It just evolved out of a passion and commitment to raise awareness and funds for charity.

I find that the newer or smaller fashion and beauty companies don't quite feel they are "at the point" to do anything charitable oriented like bigger brands. One shoe designer said to me that one day they hope to be and to emulate Tom's Shoes. What is great about this is the designer is already socially minded and feels it's important to make a difference. On the other side is the notion that they feel like they need to be in 'some place of success' to give back. Well, success is relative and once you arrived a 'the place' there will always be another level of success they'll desire to achieve.

The beauty of cause marketing is that it is not a donation! That's right. No check writing for the sake of helping out. Well, not exactly. Cause marketing offers different types of campaigns for fashion companies. One of them is a percentage of sales going to a cause. So, ideally that percentage can be 5% or $5 of an item sold. In addition, campaigns do not go on forever. You can run one for 1 week or 1 month.

Nothing thrills me more than to work with entrepreneurs in the fashion and beauty industry. They are true creatives, risk-takers and passionate. If people are buying your product anyway, why not take a week or 1 month to make the purchase matter. Consumers l-o-v-e knowing their purchase is connected to a cause.

You can catch Christina's article here and read more about why cause marketing is appealing to consumers and how it is benefiting the companies and the causes they give to.