Friday, September 19, 2008

Boost Your Brand by Giving Back

Join me for my "Boost Your Brand by Giving Back" FREE Teleclass

When: Wednesday, October 22, 2008
Time: 3:00pm EST

This information-packed teleclass will inspire you to rethink just how important giving can be for your business. Learn my three secrets for boosting your brand and building connections with your customers and your community.

You've heard me say, giving makes a difference for your business. And it does. Did you know that customers/clients have a more positive image of businesses that support causes? This isn't fluff. It's based on solid studies and it's not just for Fortune 500 companies either. Any business of any size can have successes for their brand by giving back.

I'll be revealing my three secrets for boosting your brand and building connections with your clients, customers and community. You'll learn:

1. How your giving decisions influence your marketing message,
2. What you need to do to create an emotional appeal with clients and customers, and
3. How to make your brand stand apart from others in the marketplace.

Not sure if your giving back is building your brand? If you can’t define your giving program through your brand, your customers won’t be able to either. Your brand and giving program must be aligned to authenticate the brand connection with your business, customers and communities.

Read more about the teleclass here.This is one of my most favorite topics, and I'm ecstatic to be sharing it with you on this live call. You'll also have the chance to ask me questions LIVE on the Q&A portion of the call.

I will share with you the three strategies to positively impact your brand and create meaningful, long lasting connections with your clients, customers and community.

Register Here!

Monday, September 15, 2008

Economic Blues Leave No Room for Green

In AdvertisingAge today, there is an worth a read, "Economic Blues Leave No Room for Green." Essentially, the green-marketing movement is taking a hit from hard economic times. Companies are having to place less emphasis on their cause-related and environmental issues due to downturns. "In fact, marketing that is 'beneficial for society' or that minimizes the impact on the environment now ranked at the bottom of the top five priorities.. for the next 12 months" according to a Duke University study of seventy-two Fortune 1000 companies.

Unilever is just one example. Unilever is having to shift its marketing priorities as a result. One executive acknowledged that while green is a good way to go for consumer product, it's not among families high priorities at the moment. What does this mean for Unilever? While the company hasn't dropped it's cause-related marketing for Dove, it will focus on the new Dove Go Fresh line, and Wal-Mart Stores are even talking less about their sustainability themes with releasing 37 stories a month versus 72 stories a month this time last year.

The wane isn't necessarily the effect that going green isn't important to consumers. Rather, families and individuals are feeling the pinch a the gas pump, grocery store and other areas of their lives. So, while green is good, when it comes to the pocketbook, people will opt for discounts and lower priced products, at least for now.