Tide's Loads of Hope helps for days, weeks and years after a natural disaster by providing clean clothes and a sense of comfort to families in need. They travel with the Tide CleanStart truck, which is their free mobile laundry facility. With 32 high-efficiency washers and dryers, the Tide CleanStart truck:
- Can do 300 wash and dry cycles a day - equal to one year's worth of laundry for a single family.
- Will wash about 9,000 loads of laundry over a four-week period.
- Has washed more than 20,000 loads of laundry for New Orleans families.
Most importantly, the Tide CleanStart truck means we're equipped to take action whenever and wherever there is a need in our country.
They have been doing this for three years. This program is perfectly aligned with their brand, it such a great thing to do and captures the spirit of the Tide family and employees. We all know that when hit with a natural disaster, most families are left with only the clothes on their back. Through floods, fire, and dirt, etc... I am sure the opportunity to put on clean clothes is welcomed.
Way to go Tide. Great program for you and the families and individuals you help! Who ever thought washing clothes could be such a great thing to do!
PS: Next time you are walking down the laundry detergent aisle at the super-market, go ahead and grab Tide. You'll not only have clean clothes but support a great program.