Friday, December 21, 2012

Top 2012 Fashion and Beauty Brands that Give Back

MY TOP BEAUTY BRAND FOR 2012: (Plā) Beauty
(Plā) Beauty founder, Stephanie Green-Bass, inspired by the infinite power of makeup, combined her love of cosmetics and years of industry experience with her lifelong passion to make a difference in the life of a child.  Her company’s tagline is (Plā) Beauty | (Plā) in Life | (Plā) with a Purpose sums up (Plā) Beauty’s social mission. With a strong desire to inspire women and support children, Stephanie created several giving back campaigns.

(Plā) Beauty gives back campaigns include: 

(Plā)2GiveBackis a campaign to empower and recognize truly inspiring women. We all know an amazing woman who has faced adversity, overcome obstacles, and become stronger through her pain. Founder, CEO, and MOM, Stephanie Green Bass has been an amazing role model in using that pain to overcome tough life challenges. Her story has touched the lives and hearts of so many, and we know there are many more like her. (Plā)2GiveBack is our way to hear more about these women, learn from their experiences, and honor them.  

This campaign invited women to submit a brief video sharing their story of a woman who inspired them because she faced adversity, overcome obstacles, and become stronger through her pain. Then an independently formed Board of women and Stephanie selected 15 finalists who would receive a (Plā)DAY of makeover.  Then, one woman among the 15 was given the experience of a lifetime to be the FACE of (Plā) Beauty FALL 2012!!  

All women nominated received a gift from (Plā) Beauty are periodically their stories are shared on the (Plā)2GiveBack page on their website

(Plā)2GiveBack–THE BALM: This campaign gives back to Children’s Healthcare of Atlanta. Under this campaign, (Plā) Beauty donates $2 for every unit sold to Children’s Healthcare of Atlanta Hughes Spalding. To learn more about why this campaign is so close to Stephanie Green Bass’s heart click here.

THE BALM is an organic, beeswax lip balm has a smooth, healing texture that contains calendula and sunflower oil to soften those (Plā)ful lips. THE BALM is perfect to fight wintery, dry, chapped lips! • SPF 15-fortified, • Vitamin E-enriched, • Moisture-enhancing organic oils, including rosemary, sunflower, jojoba, orange and lime.

(Plā) Green:  In addition to (Plā) Beauty giving back campaigns, the company is also eco-friendly. “(Plā) Beauty is established as an eco-conscious cosmetic line that uses refillable products and magnetic compacts to cut down on wasteful packaging. Our approach to packaging helps keep the environment clean and healthy by reducing waste. We can be kind to the planet while still looking and feeling great.” 

Like (Plā)2GiveBack and Like (Plā) Beauty on Facebook
Copy Source:

In her own words, “I believe charity = clarity. Through giving back you gain clarity, peacefulness, happiness and balance in your own life”, fashion designer Rachel Roy has built her brand proving that fashion philanthropy is stylish. Rachel Roy’s brand philanthropy message is clear and strong. Through all her campaigns, she assists children and disaster relief and recovery efforts. 

Her initiatives include:  

Heart of Haiti:In the aftermath of the 2010 Haitian earthquakes, Rachel created an opportunity for Haitian artisans to use their talents to make jewelry and other crafts that are brought back to the U.S. and support the earthquake recovery efforts in Haiti. Learn more about Rachel's Haiti efforts here
Orphan Aid Africa:Rachel has partnered with Orphan Aid Africa whose mission is “work to keep families together, send children to school, keep mothers alive and protect children by transforming systems.“ Rachel’s programs help children in Ghana to grow up safe with care and protection.  She does this through various campaigns. She sponsors 21 children in Ghana. In addition, each Holiday season, Rachel and her team hold a book drive and they package and wrap the books for children in Ghana. Lastly, Rachel designed her limited edition Ghana Clutch that supports Orphan Aid Africa children programs. Read more about this effort here
Charity:Water  On her 36th birthday, Rachel launched her own charity:water campaign, asking family, friends and fans to help raise $15,000 that went toward building a well to provide clean water in the Kuya Village of Ethiopia.  

Kindness:  Rachel designed Kindness totes and clutches to provide support for children organizations and relief for victims of natural disasters.  100% of net proceeds of the totes go to support: UNICEF for assistance with Pakistan flood victims and recover efforts, GlobalGiving for Japan’s earthquake victims and the Ghana clutch for Orphan Aid Africa.

Lastly, Rachel stepped up to support Hurricane Sandy relief efforts. She joined the Fashion for Sandy Relief auctioning off a “Meet Rachel Roy experience, complete with a personal styling.” She also donated a percentage of Rachel Ray merchandise proceeds to the American Red Cross. Furthermore, Rachel created a Hurricane Sandy page on her website to direct customers to various organizations supporting victims of the disaster.
Like Rachel Roy on Facebook

Elie Tahari, partnership with Action Against Hunger

Bono, founder of Edun fashion company and  Renzo Rosso founder of Deisel designs partner for Edun+Deisel to source, produce and generate sustainable trade — and, hence, development — in Africa.

Skinny Girl Cocktails partners with Dress for Success


Monday, December 10, 2012

Five Jewelry Lines that Benefit Charity

Too lovely not to share and perfect Holiday Gift ideas for your BFF, wife, or special girl! Five Jewelry Lines that Benefit Charity  via @ecorazzi

Wednesday, October 10, 2012

Friday, August 24, 2012

Laura Mercier's Speak Out for Hope Launch

Laura Mercier announces the launch of its  Laura Mercier Ovarian Cancer Fund, which raises awareness and funds research and educational efforts that will help diagnose, treat and support women with ovarian cancer. Please visit their Fund's website. It is one of the best beauty product's philanthropy sites I've seen. Most important, the message is about ovarian cancer and the information they share is very valuable. Then, they support their mission with their cause marketing campaign, Speak to Hope.

Ovarian cancer is the fifth leading cause of death among women in the United Sates and since September is Ovarian Cancer Awareness Month, it is the perfect time for the launch of the Fund. Laura Mercier will donate 100% of the profits from the sale of the Bonne Mine palette and the Rose Hope Lip Glacé to the Laura Mercier Ovarian Cancer Fund. These two beauty products will be available at all Laura Mercier retail stores.

The Bonne Mine palette retails for ($48) and the Rose Hope Lip Glace sells for ($24). Shop for a hope at the Laura Mercier online store.

Photo Source: Laura

Friday, August 3, 2012

Sweet Swimwear and Charity

Summer is my favorite season!  The best part of summer is the sun, the surf, snow cones and my birthday. Every year since the age of 5, I would get a new bathing suit and I made such a big deal of picking the right one. I prefer pretty one-piecers. Well, I fell in love with the swim wear line from Lime Ricki. This collection has summer colors and a summer sweatness that is just my style.  Even better, Lime Ricki, makes it a priority to give back.

Lime Ricki donates 10% of every pink suit to the Breast Cancer Research Foundation and Lime Ricki gives 10% of all other suit sales to Charity Water, an organization that brings clean and safe drinking water to developing nations.

Summer isn't over yet! So stop by Lime Ricki and help make a difference.

photo source:

Monday, July 23, 2012

Juicy Couture | Choose Hope | St. Jude's


St. Jude's  Children Research Hospital is one of the most successful organizations when it comes to cause marketing. This summer, Juicy Couture is offering Juicy Couture's "Choose Hope" Canvas Tote, a Heart Charm Key and Locket Necklace to support St. Jude Children's Research Hospital This canvas tote featuring the Juicy Couture crest and “Choose Hope” logo is the perfect pretty pink and great summer style. The Choose Hope selection is available on Amazon.  100% of the net proceeds of this exclusuive selection benefits St. Judes. Now everyone woman and girl can help save a child's life in style

Monday, July 9, 2012

One Fashion Brand Finding a Philanthropic Voice

Such a beautiful brand thing to do!  Fashion designer Aaja Corinne Carr couples her love for her community with her passion for fashion to both empower women, and to encourage them to embrace their individuality and purpose in life. Her current campaign, “She’s in Color,” features real women with real stories to inspire people, especially other women, to conquer their personal dreams and goals. Rock on Miss Aaja Corinne Carr.

Monday, April 23, 2012

Kiehl's Rare Earth Pore Cleansing Masque Celebrates Earth Month

Kiehl’s Gives Back program celebrates Earth Day with their Limited Edition Label Art series with Mark Ruffalo, Rosario Dawson, Florence Welch, Spike, Satchel and Jackson Lee. Their skin care product, Rare Earth Pore Cleansing Masque, "helps purify and detoxify skin while minimizing the appearance of enlarged pores. Formulated with Amazonian White Clay to gently draw out oil, dirt and toxins that can clog pores. The addition of Oatmeal and Aloe Vera will help soothe, hydrate and protect sensitive skin." 

During Earth Month, 100% of Kiehl’s Rare Earth Pore Cleansing Masque net profits benefits RECYCLE ACROSS AMERICA, up to $100,000. Recyle Across America is a non-profit organization dedicated to making recycling more simple and effective with the introduction of national standardized labels for recycling bins.

Shop Kiehl’s Rare Earth Limited Edition for your Limited Edition Label Art Series.

Wednesday, April 11, 2012

Jenny McCarthy Designs Shoe for Autism

Celebrity Jenny McCarthy designs a new sexy shoe, "Insatiable", for ShoeDazzle to support children with autism. This is Jenny's second year partnering with ShoeDazzle. 100% of proceeds support Generation Rescue, an organization dedicated to recovery for children with autism spectrum disorders by providing guidance and support for medical treatment to directly improve the child’s quality of life for all families in need.

Shop your support and read more here.

Friday, March 30, 2012

You Buy One, Two Cosmetics Gives One

You Buy One, Two Cosmetics Gives One

One brand, two sisters, giving back with their new campaign, 'You Buy One, Two Cosmetics Gives One.'

Campaign benefits Dress for Success in San Jose, California.

Visit Two Cosmetics to make a difference.

Nice job Jacqueline and Joanna!

Friday, February 17, 2012

Tyler Perry's Good Deeds:Great Needs Campaign

Tyler Perry’s GOOD DEEDS is very happy to announce Good Deeds:Great Needs, an initiative to support Covenant House, a non-profit organization that provides for homeless youth. Through, Good Deeds:Great Needs will be collecting unused gift cards and donating all collected to Covenant House.

In addition, Lionsgate will be making a financial donation to Covenant House for every share of the GOOD DEEDS trailer! So make sure to watch and share the video!

To learn more and share Good Deeds:Great Needs, visit

GOOD DEEDS also presents fans the opportunity to win a Valentine’s Date Night! Just head over to the GOOD DEEDS Facebook page and submit your “love story” for the chance to win a $500 Visa Gift Card!

Contest can be found here:

TYLER PERRY’S GOOD DEEDS opens in theaters everywhere on February 24, 2012. The film stars Tyler Perry, Thandie Newton, Brian White, Rebecca Romijn, Jamie Kennedy, Eddie Cibrian, Jordenn Thompson, and Beverly Johnson with Phylicia Rashad and Gabrielle Union.

To learn more, visit:
Covenant House:
Gift Card Giver:

Wednesday, February 1, 2012

Clinique Kicks-off Kiss It Better for a Good Cause

Where have I been? Well, not under a rock! Rather, I've been working on several charity events, giving talks on "Building Better Brand-Charity Relationships," working with a few new brand clients, and recently launched my new Run for Causes (TM) program which I am tickled pink about...I work with charities who either have their own 5K run or want to raise money in other 5K, 10K, 1/2 marathons and full marathons. It has taken off like wild fire, and as a veteran long distance runner since the age of 11, I am excited to help charities raise $$$, expand their network, and get their miles in all at the same time. Check it out at Run for Causes.

Look what I found, a beauty brand that’s giving back to a good cause. Clinique, a brand of Estee Lauder, has launched their new Kiss It Better gift set. This lovely silver-shiny makeup bag includes their best selling lip products. They are donating 50% of all sales during the month of February to Great Ormond Street Hospital Charity.