Thursday, September 23, 2010

White Gown Auction for White Ribbon Alliance for Safe Motherhood

On September 20th, The WIE Symposium - Women: Inspiration and Enterprise held its annual conference in NYC. WIE is a forum where exceptional women role models share their stories, time and inspiration to empower the other women and the next generation. It is like giving girls "girl power."

This year's WIE Symposium hosts are three powerhouses: Arianne Huffington (who many of us admire) Donna Karan (who everyone wants as their gal pal), and Sarah Brown (who you want as a neighbor and best friend). The day included talks, lectures, a fashion show, awards and a panelist of speakers on politics, philanthropy, fashion and the arts.

The event is hosted by White Ribbon Alliance for Safe Motherhood, an organization that works to promote awareness about making pregnancy and childbirth safe to decrease maternal mortality.

This year a White Gown Auction is being held through CharityBuzz to benefit the White Ribbon Alliance. Some of the designers include Vera Wang, Marchesa, Catherine Malandrino, Chloe and more.

Thursday, September 16, 2010

Weight Watchers Lose for Good Campaign

It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's third year.

This year, Grammy and Academy Award-winning actress JenniferHudson is putting her weight behind Weight WatchersLoseforGood ” campaign.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to Share Our Strength and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers for more information about Lose for Good and the battle against hunger.

Wednesday, September 15, 2010

Lauren Pierce Designs a Socially Conscious Collection

Lauren Bush-Pierce, the young fashion designer and former first niece, creates a women's line that is socially conscious, sustainable, and quite sassy. The Lauren Pierce Collection, which debuted in Spring 2009, is not about her name and fame. She has committed to create a collection that makes her passion worthwhile and do good in the world.

"I've always loved design and had an interest in the fashion world, but to me, it’s important that the clothes do good and stand for something,” she says. “My goal is to create a product that is a little more meaningful.”

But her philanthropy is more than just writing a check to charities. Lauren created a sustainable brand philanthropy program to support women's charities throughout the world. In Spring 2009, she worked with Women for Women International, which teaches women in the Democratic Republic of the Congo how to hand-dye fabrics. Women learn a skill, get paid for their work which leads to self-sufficiency, families that can be fed, and better communities. The unique materials accent Lauren Pierce’s timeless cocktail dresses and 10 percent of the proceeds from sales go back to supporting the women-artisans.

Lauren Pierce Collection is available at

Tuesday, September 7, 2010

Pink Pony Collection by Ralph Lauren Supports Breast Cancer

Lauren combines fashion with philanthropy again! The Pink Pony Fund was established at the Ralph Lauren Foundation and is supported by funds raised through the Pink Pony Collection. Ralph Lauren launched the Pink Pony Fund initiative after the death of his friend Nina Hyde battle with breast cancer. Ms. Hyde was fashion editor at the The Washington Post.

The Pink Pony Collection supports breast cancer programs for "early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities." Ten percent (10%) of proceeds from Pink Pony Collection products benefit the Pink Pony Fund.

“Breast cancer is not just a woman’s issue - it affects all of us, the brothers, husbands, fathers, children and friends. Pink Pony is our effort in the fight against cancer,” Lauren said.