Friday, September 30, 2011

Lose for Good Gets Better

LosaPalooza! It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's fourth year and Jennifer Hudson, looking fabulous in the campaign spokesperson.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to No Kid Hungry and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers Lose for Good and the battle against hunger.

Photo Source: WeightWatchers