Fashion and causes are quite the combo these days. A quick scroll through my blog posts highlight some of the ways fashion, beauty and fitness brands are giving back. I could probably blog 24/7 and never run out of fashion philanthropy posts. No surprise, that charities are discovering the power behind the philanthropy and brand name of the designers to advance their social mission and message, while creating new funding sources. Fashion philanthropy partnerships really are making an impact.
Recently, Jean Paul Gaultier designed a limited edition, Born HIV Free, for The Global Fund. This new Born HIV Free campaign is to get out the message that “… no child should be born with HIV. The campaign was initiated by Carla Bruni-Sarkozy, the First Lady of France and the ambassador for the charity. She is in the campaign's video on You Tube here.
The Born HIV Free T-shirt uses his signature style with blue sailor-stripes as a symbol of his personal engagement with the campaign. The T-shirt features a blue-striped body with the Born HIV Free double ribbon logo on the sleeve and a heart shape over the heart of the wearer that contains a print of Jean Paul Gaultier’s hand-written phrase ‘Hope spreads faster than AIDS’.
Recently, Jean Paul Gaultier designed a limited edition, Born HIV Free, for The Global Fund. This new Born HIV Free campaign is to get out the message that “… no child should be born with HIV. The campaign was initiated by Carla Bruni-Sarkozy, the First Lady of France and the ambassador for the charity. She is in the campaign's video on You Tube here.
The Born HIV Free T-shirt uses his signature style with blue sailor-stripes as a symbol of his personal engagement with the campaign. The T-shirt features a blue-striped body with the Born HIV Free double ribbon logo on the sleeve and a heart shape over the heart of the wearer that contains a print of Jean Paul Gaultier’s hand-written phrase ‘Hope spreads faster than AIDS’.
