Wednesday, August 18, 2010

Afterglow Cosmetics Commits to The Young Survival Coalition

Afterglow Cosmetics has taken their mission and corporate social responsibility and bridged it with their social mission in an authentic, compelling, and moving way. Their message has to be the most powerful messages I have ever come across in my line of work! To read and listen Afterglow Cosmetics commitment to charity is really moving.

Afterglow Cosmetics uses their unique natural formulation and focus on natural and certified organic, bio-active botanicals of the highest quality to ensure that all products are safer for your skin and body. It is free of many of the synthetic preservatives, bismuth oxychloride, petro-chemicals, synthetic dyes and fillers found in traditional cosmetics.

They took what they stood for and created a lipstick that is safe, splendid and a superior shade of Muse (pink.) "We hoped to create a shade so superior, it was goddess worthy. Naturally, when dreaming up colors we looked to myths of goddess for inspiration. The enchanting, inspiring nature of the Muses became our inspiration and our Organic Lip Love Lipstick shade Muse was born."

Their pink shade, Muse, serves as a "symbol of strength and enduring beauty to young women fighting breast cancer." To support this, Afterglow Cosmetics partners with the Young Survival Coalition an organization who works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.

Afterglow will donate $2 of every purchase of Muse to help support women under 40 diagnosed with breast cancer.