Tuesday, July 27, 2010

PUMA Mixes its Signature Red with Project Pink



Just one day ago PRNewswire released that PUMA is partnering with WPS....

I don't know about you, I have always like the story behind PUMA and the quality of their athletic attire as a runner. But PUMA is soccer more of a brand associated with soccer than perhaps running. That is okay by me, as I think the sport of soccer has opened up many doors for young girl athletes. Furthermore, I always recommend to fitness apparel brands I work with to think about how they can leverage their professional alliances to enhance their giving back programs. For some reason, this works best for athletic brands. Why? I don't know, but it does.

Now there is even a better reason to absolutely love PUMA, they just announced their new initiative that links women's soccer with a well-deserving cause: launching this month, PUMA's Project Pink will strive to raise awareness — and funds — in support of the fight against breast cancer. In conjunction with their partnership with Women's Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. (source PRNewsire)

As stated in the PRNewswire release: "In line with the first match, PUMA's new range of Project Pink merchandise is set to debut on July 26 on shop.puma.com and at select PUMA Stores and other retail partners. It will also be sold at participating stadiums during WPS games throughout the season. Allowing soccer fans and novice athletes to show their support alongside their favorite players, PUMA's Project Pink replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball, and gym sack will all be available for purchase.

In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash tag #projectpink when communicating updates about Project Pink and will also encourage fans creating content to do the same. For every tweet using the hash tag from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.

PUMA became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008. The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball; PUMA is also the official supplier of PUMA WPS Fanwear. PUMA's roster of WPS athletes includes four-time FIFA World Player of the Year, Marta, as well as Natasha Kai, Leslie Osborne, Amy Rodriguez, Karina LeBlanc, and Alex Scott."

For more information about Project Pink and PUMA's partnership with WPS, visit wps.pumafootball.com.

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com/
SOURCE PUMA

Read more about the parntership here: http://www.sacbee.com/2010/07/26/2915601/puma-mixes-up-its-signature-red.html#ixzz0uuV6G8RI