Just the other day, I had a friend and colleague, Diane Conklin of Complete Marketing Systems send me an email. She ran across an article on Allergan, the maker of Botox Cosmetics, launching a cause campaign and thought of me. Thanks Di~
One of the industries I enjoy working with is the health industry and I must say that Allergan's new cause campaign, Expression of Kindness Campaign, is a light-hearted, well aligned, and an easy campaign for clients to be a part of. Plus, it is donating a sizable sum of moola for charities of choice.
The company is encouraging consumers to post Acts of Kindness stories along with their profile, on their website, all in an effort to aid three selected charities of choice. In addition, Botox Cosmetic paired participating female celebrities with each of the charities. Not too bad of a advertisement either as each of these women, Didiayer Snyder, Vanessa Williams and Vicki Iovine, Virginia Madsen and Nadia Comaneci all look really fabulous. Each of the charities are also supported by these accomplished women who themselves are inspiring the world with their kindness. The three charities are:
Children’s Action Network is raising the awareness of children’s issues and helps find homes for foster children in the United States who are waiting for an adoptive family.
Make It Right builds storm-resistant, green and affordable homes for working families who lost everything to Hurricane Katrina.
Dress for Success® has helped more than 500,000 disadvantaged women look their best for job interviews and employment through donated professional attire and accessories.
This campaign simply asks individuals to complete their profile and write about kind acts of their own. For every consumer who creates a profile, Allergan will donate $25 to one of the three charities of your choice.. The goal of campaign is to donate a total sum of $250,000. Not too shabby in change there!
