Tuesday, March 2, 2010

Stunning Jewelry with a Compelling Purpose

Sarah’s Hope™ designs jewelry with a compelling purpose in mind. It has a special place for women and the struggle that many of them face when trying to overcome poverty. "There are women all over the world who are driven, talented and determined, who just need some help getting their dreams off the ground."

Sarah Hope creative pieces are dedicated and named after a woman entrepreneur in a developing country who has an entrepreneurial dream. Sarah sets out to contribute 10% of our net profits to fund business MICROLOANS to women entrepreneurs. "In partnership with MEDA, (Mennonite Economic Development Associates), women entrepreneurs receive microloans up to $1,250 dollar to establish and grow thriving businesses. Each of our designs is dedicated to, and named after, a microloan recipient who is moving her life away from poverty and toward prosperity with the support of Sarah's Hope. Sarah’s Hope™ Jewelry was begun to fund small business microloans that start at $50. MEDA (Mennonite Economic Development Associates) distributes these loans that are designed to give women living in impoverished situations a fair chance at supporting themselves and their families." (source: SarahHope)

Sarah Hope Jewelry elevates their cause campaign to an individualized and inspirational level, by sharing the story of each woman, naming each selective piece of jewelry with her name, and assisting them through . This is an excellent way to engage customers of Sarah Jewelry into the lives of each women and it is very compelling. It bridges the gap between the 'what' the percentage of profits goes to 'who' it goes to.