Thursday, March 4, 2010

Brooks Raises Money for Breast Cancer Research

I am a fan of Brooks, even more so as Moving Comfort is on board with them. Brooks has always been charitable minded and have a wonderful giving program called Run B'cause which encourages people to run and get active to promote healthy living.

Just last year Brooks launched their Brooks for Her collection (BFH) to help support the fight against breast cancer. For each BFH piece purchased from March through December of 2009, Brooks donated 6.25% of the suggested retail price to three organizations that research and support those affected by breast cancer: The Young Survival Coalition, Making Memories Breast Cancer Foundation, and Fred Hutchinson Cancer Research Center, earmarked for breast cancer research. Nearly $27,000 was distributed to these three charities - and the campaign continues through 2010!

The BFH program works like this... "Brooks will donate 6.25% of the retail price for each Brooks For Her item sold from January 1, 2010, to December 31, 2010, to preselected charities that support breast cancer research, awareness, and support. Consumers will vote for which charity they’d like to receive donation."

The BFH 2010 Program begins on March 2nd and runs through December 31st. This is great! No excuses as the program runs for nearly a year giving any loyal Brook customer to be a part of giving back and making a difference to this important cause. Plus, you can run and look pretty in pink at the same time.

(Disclosure: Moving Comfort is a brand of Brooks Running and a client of givingadvice)