Wednesday, March 3, 2010

Businesses Turn To Cause Campaigns

Cause campaigns are becoming quite popular. In an age of social marketing, buzz marketing, viral marketing and guerilla marketing businesses are turning to cause marketing.




We have seen Pepsi's Refresh Project, L'Oreal's Color of Hope, COVERGIRL's CleanMakeup-CleanWater, Dove's Campaign for Real Beauty, Lands End Big Warm-Up,