Friday, March 19, 2010

Catwalk for Kids: Fashion, Celebrities + Philanthropy

Yesterday, I had the pleasure of attending the 2nd Annual CATWALK for Kids event in Charleston, SC and meeting Mary Norton, the founder of this benefit event. It was a spectacular event and raised over $200,000 to support MUSC Children's Hospital Pediatric Oncology Center. With more than 300 people, sponsors like Swarovski, Wayne Newton, and celebrities who autographed their distinct handbag and other items (some that auctioned as high as $40,000), wine, champagne, award winning Chef McKee catering, and to-die-for drawing gifts, plus so much more, it was a over the top a faaabulous event!

Catwalk for Kids™ benefit luncheon enters its second year for MUSC Children’s Hospital after a sell out success for its inaugural event last year! This year’s event will be hosted by charity founder Mary Norton, presented by Charleston Fashion Week, with runway show by Carmen Marc Valvo sponsored by Saks Fifth Avenue, entertainment by Edwin McCain and an extraordinary lunch provided by Oak Steakhouse prepared by celebrity Chef Brett McKee. There will be a raffle of exciting items, topped off by a live auction of one-of-kind handbags made by Carrie Underwood, Taylor Swift, Stephen Colbert, Kristin Stewart, Amanda Peet, Gabrielle Union, Darius Rucker and the amazing children of “Catwalk for Kids™” brings the fashion and entertainment worlds to Children’s Hospitals nationwide. This is done by designers and entertainers doing “hands-on” creative fashion or entertainment projects with the in-hospital patients as well as by holding “Catwalk for Kids™” fundraisers. This enables fashion designers, entertainers, patients and their families to celebrate creativity and collaborate together.

The fundraiser consists of a luncheon with a live fashion show, an entertainment portion, shared stories from patients past and present and topped off with auction items, including some of the creative collaborations made during the “hands-on” hospital visit. Funds are donated to areas of specified need within the hospital.

“Catwalk for Kids™” inaugural year was in 2009 at Charleston Fashion Week, with Wayne Newton and sold out two weeks before the event during the worst economic period since the Great Depression. “Catwalk for Kids™” was founded by red carpet accessories designer, Mary Norton. MUSC Children’s Hospital is the beneficiary of the “Catwalk for Kids™” in Charleston.

You can view last year's benefit event here.

About MUSC Children’s Hospital:

Until fairly recently – 1987, to be exact – children in South Carolina who had serious illnesses such as cystic fibrosis and heart disease often had to leave the state in order to receive proper treatment. For the child, this usually meant long stays far away from the comforts of home and lots of time spent in an unfamiliar, sometimes frightening environment. From the parent’s perspective, it meant putting everything in your life on hold while you did everything you could to make your child well again.

That was before the Medical University built its Children’s Hospital. Today, MUSC Children’s Hospital is the number one children’s hospital in the Southeast and one of the 28 best in the country, based on a recent ranking by Child magazine. No child, rich or poor, is denied the finest care available. Many are facing serious, chronic, congenital or life-threatening conditions yet, thanks to the Children’s Hospital, they are able to hope for a brighter tomorrow. The best part is, they don’t have to leave home to receive this high level of care.