Here is how a group of 3rd and 4th grader who call themselves the Giving Girls are dedicated to raising funds for charities in their community. Inspiring!Posted using ShareThis
Showing posts with label young girls. Show all posts
Showing posts with label young girls. Show all posts
Monday, October 19, 2009
Girls giving back - Burlington, MA - Burlington Union
Here is how a group of 3rd and 4th grader who call themselves the Giving Girls are dedicated to raising funds for charities in their community. Inspiring!
Wednesday, March 25, 2009
Moving Comfort & Girls in the Game.... Game On!
I am so excited I can hardly sit still. Moving Comfort is a fitness apparel company for women. I love'm and have been wearing the running attire for years. Started in the late 70's by two young female runners, they saw a need for running shorts for females. Back then, and as a runner of over 35 years, everything was unisex. Their success story is great and I support them.
Just over a year ago, I had the opportunity to work with Moving Comfort (MC) to help structure a giving back program. Well, here is what they created to make a difference! They recently launched their all new "Support Your Girls" campaign. This giving program ROCKS! The t-shirts which have the slogan Support Your Girls on the front gives 33 percent of each t-shirt sale to Girls in the Game. Girls in the Game (GIG) provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health and well-being of all girls.
Okay, so here's the thing. The success and power of this program is in:
1. The alignment of mission of Girls in the Game and the vision of Moving Comfort;
2. The mutual values and commitment to those values;
3. The ideal match between a brand and what can boost the target's needs of an organization;
4. The authentic expression of the message which supports both MC and GIG;
5. The opportunity to be creative, have fun, and share an inspiring success story.
To know that thousands of girls between the ages of 6-18 lives will be touched is awesome. I applaud this partnership and what it means for girls now and the impact it will have on their lives in later years.
All I can is "WooHoo!"
Just over a year ago, I had the opportunity to work with Moving Comfort (MC) to help structure a giving back program. Well, here is what they created to make a difference! They recently launched their all new "Support Your Girls" campaign. This giving program ROCKS! The t-shirts which have the slogan Support Your Girls on the front gives 33 percent of each t-shirt sale to Girls in the Game. Girls in the Game (GIG) provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health and well-being of all girls.
Okay, so here's the thing. The success and power of this program is in:
1. The alignment of mission of Girls in the Game and the vision of Moving Comfort;
2. The mutual values and commitment to those values;
3. The ideal match between a brand and what can boost the target's needs of an organization;
4. The authentic expression of the message which supports both MC and GIG;
5. The opportunity to be creative, have fun, and share an inspiring success story.
To know that thousands of girls between the ages of 6-18 lives will be touched is awesome. I applaud this partnership and what it means for girls now and the impact it will have on their lives in later years.
All I can is "WooHoo!"
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