Wednesday, March 25, 2009

Moving Comfort & Girls in the Game.... Game On!


I am so excited I can hardly sit still. Moving Comfort is a fitness apparel company for women. I love'm and have been wearing the running attire for years. Started in the late 70's by two young female runners, they saw a need for running shorts for females. Back then, and as a runner of over 35 years, everything was unisex. Their success story is great and I support them.

Just over a year ago, I had the opportunity to work with Moving Comfort (MC) to help structure a giving back program. Well, here is what they created to make a difference! They recently launched their all new "Support Your Girls" campaign. This giving program ROCKS! The t-shirts which have the slogan Support Your Girls on the front gives 33 percent of each t-shirt sale to Girls in the Game. Girls in the Game (GIG) provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health and well-being of all girls.

Okay, so here's the thing. The success and power of this program is in:

1. The alignment of mission of Girls in the Game and the vision of Moving Comfort;
2. The mutual values and commitment to those values;
3. The ideal match between a brand and what can boost the target's needs of an organization;
4. The authentic expression of the message which supports both MC and GIG;
5. The opportunity to be creative, have fun, and share an inspiring success story.

To know that thousands of girls between the ages of 6-18 lives will be touched is awesome. I applaud this partnership and what it means for girls now and the impact it will have on their lives in later years.

All I can is "WooHoo!"