Answer: Sharing your business's giving back story.
And it is a business strategy that is working better than ever. In fact, it works so well that big corporations are doing it more and more and I KNOW that when you connect with clients on a level that goes beyond 'the transaction' to one that you both share in, like making a difference, you create an immediate emotional connection which builds trust and loyalty.
So, whether you give back in a small way or big way, your business can be influenced by supporting causes and when you create a giving story that is credible and authentic it can be a driving factor in increasing sales. And I want to share with you great tips on this topic. That is why I am interviewing Lisa Manyon, President of Write On Creative and copywriting expert because what you say is just as important as how you say it.
Join us for this free teleseminar, "Connecting Your Giving Message to Market in an Authentic Way" on 4:00pm EST on Tuesday, June 23, 2009.
On this call you will learn:
- How to connect with customers on their terms
- POWER points to ask yourself before you start writing
- Why what you say is as important as how you say it
- Shortcuts to copy success
- Crafting copy that compels your customers to act
- Why credibility and authenticity count
