Great article by NPR, "Charitable Giving Fell Last Year but Didn't Dive". A need for services increases and donations decreased leaving many nonprofits having to get very creative and resourceful with fund development and adding social networking to increase awareness.
My advice to charities is the same as it has been, your mission is not your message. Your stories of success is your message and you have to be able to share it in a compelling way that emotionally connects with prospective donors and current donors.
