Kenneth Cole is taking his designs to the ultimate "A-wear-ness". His company is donating 100% of net proceeds from the sale of AWEARNESS merchandise to the AWEARNESS Fund - a not-for-profit entity that supports, encourages and empowers acts of service, volunteerism and social change. To find out more, please visit their ABOUT page.As a long time lover of Kenneth Cole fashion, I find his new philanthropic entity 'smashing daaaling' and extremely well branded. Just the name, Awearness, how simple, clever and closely aligned with fashion is that? Right on. Plus, by keeping the Kenneth Cole Company giving focused on this new philanthropic fund, the Awearness Fund, it builds even greater brand awareness for his company name and merchandise. Not that Kenneth Cole needed a boost to his brand, but this is a great way to communicate that he and his company stand for something more than the bottom-line. Kuddos. I love this whole intiative and will without reserve promote it where I can.
His company is partnering with Volunteer Match (one of my favorite organizations and one I direct clients to all the time) to encourage social change on issues such as AIDS, homelessness and more. The purpose of the initiative is to promote awareness and advance volunteerism and service, and raise funds, all in an effort to make a difference.
You can read more about this partnership here.
