Okay, I am caving in a bit. I have not been a particular fan of cause related marketing (crm) for several reasons. The biggest one is that it has the perception of being a philanthropy program, but from a purest point of view it's not. It has a shelf life and depending on the extent to which a business owner wants to work with a specific charity, it requires some legal stuff.
However, after reading a lot of studies and latest trends, crm works and customers love it. It can be just one way your business giving back. Get the scoop on cause related marketing here.
