Lose for Good Gets Better

LosaPalooza! It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's fourth year and Jennifer Hudson, looking fabulous in the campaign spokesperson.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to No Kid Hungry and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers Lose for Good and the battle against hunger.

Photo Source: WeightWatchers

Weight Watchers Lose for Good Campaign

It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's third year.

This year, Grammy and Academy Award-winning actress JenniferHudson is putting her weight behind Weight Watchers “LoseforGood ” campaign.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to Share Our Strength and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers for more information about Lose for Good and the battle against hunger.

Lose Lbs. for Good Causes

Weight Watchers campaign for a good cause is back again this year. I wrote about how much I loved this campaign. Super stellar giving back program because it had a great alignment with the selected causes, elevated their brand and the nonprofit brand, and leveraged the loyal consumers of Weight Watchers. Smart! Smart! Smart!

Weight Watcher's Lose for Good Campaign in 2008 donated $1 million to feed hungry children around the world and their participating members lost nearly 4 million lbs. That is a true measure of success all around.

Be on the look out August 30th. The campaign is scheduled to kick-off then. Again, it will support Share Our Strength and Action Against Hunger.