Weight Watchers campaign for a good cause is back again this year. I wrote about how much I loved this campaign. Super stellar giving back program because it had a great alignment with the selected causes, elevated their brand and the nonprofit brand, and leveraged the loyal consumers of Weight Watchers. Smart! Smart! Smart!Weight Watcher's Lose for Good Campaign in 2008 donated $1 million to feed hungry children around the world and their participating members lost nearly 4 million lbs. That is a true measure of success all around.
Be on the look out August 30th. The campaign is scheduled to kick-off then. Again, it will support Share Our Strength and Action Against Hunger.
