What 1 Comment to Cause Marketing Campaign Can Mean

Well, who would've known that just one comment to a blog post on cause marketing could mean so much? It did and here is what it was about.

Paul R. Jones writes an excellent blog on the best and the worst of cause marketing campaigns. His expertise, insight and posts are the best I've come across. Plus, I think he is the real deal, someone who says it like it is. He recently wrote a post on Ulta, a large beauty retail store chain, that created a breast cancer campaign this month in support of breast cancer awareness.

After I read it, I offered my own insights on the campaign. Not only do I agree with Paul's comments but the campaign completely missed a call to action. Here is Paul's Blog Post on Ulta's Breast Cancer Campaign and my comment is below that.

Well, his post and my comment were RT across our Tweeples. The positive aspect of commenting in constructive ways is the sharing of ideas, a dialogue of sorts, all to educate and open space for the transfer of 'what you know' (knowledge) all for the sake of learning. It's also a platform for professionals to connect and exchange. Hopefully along the way others get a little something-something too and hec, 'might-could' (my Southern-eeze) make a bigger impact in the world.

If you want to learn more about Paul R Jones you can follow him @PaulRJones

Twitter hosts Twestival to raise donations worldwide

Okay, I am a Twitterer, Pinger, Ninger and Facebooker. The reality is these social media sites offer many benefits. For me, social media networking allows me to connect and build relationships with other professionals, small businesses, entrepreneurs, and nonprofit executives, offer advice, connect people, share my expertise and crack a funny at times. And you can connect instantly. Zero lag time.

Twitterers Worldwide are Gathering for Twesitval too...

"On Feb. 12, more than 200 cities worldwide will hold events to foster networking within local Twitter communities as well as raise funds for charity: water, a nonprofit that installs wells and rainwater harvesting systems in developing countries. Amanda Rose, the architect behind the multicity Twitter festivities, said Twestival grew out of a smaller get-together held in London last September to benefit a local soup kitchen. “Originally, I thought it was going to be 30 people in a pub doing karaoke,” she said. “But we ended up having 250 people show up.” Ms. Rose said the London event brought in about £1,000 and several boxes of canned goods, and planted the seeds for a much larger event, spanning several international cities.".... "Since then, Twestival has taken off: The London event is expecting upwards of 800 guests, and Ms. Rose estimated there were a dozen satellite events being hosted around Britain. Scott Harrison, founder of charity: water, who is also helping organize the New York event, expects attendance numbers nearing 1,200. In addition, Twestival events have sprung up around the globe from Cape Town to Beijing, Peru, Tokyo and Bangladesh."


Read more about Twestival here