White Gown Auction for White Ribbon Alliance for Safe Motherhood

On September 20th, The WIE Symposium - Women: Inspiration and Enterprise held its annual conference in NYC. WIE is a forum where exceptional women role models share their stories, time and inspiration to empower the other women and the next generation. It is like giving girls "girl power."

This year's WIE Symposium hosts are three powerhouses: Arianne Huffington (who many of us admire) Donna Karan (who everyone wants as their gal pal), and Sarah Brown (who you want as a neighbor and best friend). The day included talks, lectures, a fashion show, awards and a panelist of speakers on politics, philanthropy, fashion and the arts.

The event is hosted by White Ribbon Alliance for Safe Motherhood, an organization that works to promote awareness about making pregnancy and childbirth safe to decrease maternal mortality.

This year a White Gown Auction is being held through CharityBuzz to benefit the White Ribbon Alliance. Some of the designers include Vera Wang, Marchesa, Catherine Malandrino, Chloe and more.

Weight Watchers Lose for Good Campaign

It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's third year.

This year, Grammy and Academy Award-winning actress JenniferHudson is putting her weight behind Weight Watchers “LoseforGood ” campaign.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to Share Our Strength and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers for more information about Lose for Good and the battle against hunger.

Lauren Pierce Designs a Socially Conscious Collection

Lauren Bush-Pierce, the young fashion designer and former first niece, creates a women's line that is socially conscious, sustainable, and quite sassy. The Lauren Pierce Collection, which debuted in Spring 2009, is not about her name and fame. She has committed to create a collection that makes her passion worthwhile and do good in the world.

"I've always loved design and had an interest in the fashion world, but to me, it’s important that the clothes do good and stand for something,” she says. “My goal is to create a product that is a little more meaningful.”

But her philanthropy is more than just writing a check to charities. Lauren created a sustainable brand philanthropy program to support women's charities throughout the world. In Spring 2009, she worked with Women for Women International, which teaches women in the Democratic Republic of the Congo how to hand-dye fabrics. Women learn a skill, get paid for their work which leads to self-sufficiency, families that can be fed, and better communities. The unique materials accent Lauren Pierce’s timeless cocktail dresses and 10 percent of the proceeds from sales go back to supporting the women-artisans.

Lauren Pierce Collection is available at Lauren-Pierce.com

Pink Pony Collection by Ralph Lauren Supports Breast Cancer

Lauren combines fashion with philanthropy again! The Pink Pony Fund was established at the Ralph Lauren Foundation and is supported by funds raised through the Pink Pony Collection. Ralph Lauren launched the Pink Pony Fund initiative after the death of his friend Nina Hyde battle with breast cancer. Ms. Hyde was fashion editor at the The Washington Post.

The Pink Pony Collection supports breast cancer programs for "early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities." Ten percent (10%) of proceeds from Pink Pony Collection products benefit the Pink Pony Fund.

“Breast cancer is not just a woman’s issue - it affects all of us, the brothers, husbands, fathers, children and friends. Pink Pony is our effort in the fight against cancer,” Lauren said.

PureDKNY Really Cares!

Last night I was watching the Chelsea, "Bang-Bang" Lately Show. She interviewed Jennifer Aniston about her new flick, Switch, to be released this Friday in theatres everywhere. In addition, Jen, friend of a long-ago friend of mine, actress, Leslie Bibb (really), revealed her new fragrance. Apparently, Jen loves fragrances. Well, over the years, I have invested in fine fragrances. My nose knows and I appreciate now lighter, cleaner smells. Yet some of favorite fragances rose, jasmine and sandlewood.

So Donna Karan’s newest fragrance, pureDKNY blends rose, jasmine, sandalwood with hints of vanilla into one fine bottle. In addition, Donna Karan's pureDKNY fragrance has partnered with CARE, a humanitarian group fighting poverty issues globally. Together, pureDKNY and CARE are helping entreprenurial women in this the Uganda region provide incomes for themselves and their family now and long-term.

The vanilla used in this fragrance is grown sustainably in Uganda. pureDKNY supports CARE, an international development organization, in a specific microfinance project that will reach 900 Ugandan vanilla farmers, many of whom are women.

The bottle, organic in shape and inspired by a drop of water, appears to be formed by nature. The materials include 100% recyclable glass and a cap of high-purity aluminum. Its compostable box is made of sustainably harvested paper manufactured in a mill that uses 100% renewable energy.

pureDKNY 3.4 ounce bottle reatails for $80. Get yours here.

Ivanka Trump Launches Girl Up Bracelet

Ivanka Trump launches a new bracelet that is meant to make a difference through it's proceeds and message.

Her new chic, charmed bracelet, Girl Up, will benefit the Girl Up Campaign of the United Nations Foundation. The Girl Up Campaign aims to raise money and awareness to "give girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted, and positioned to be the next generation of leaders."

Ivanka's brand and this bracelet are perfectly aligned with the mission and message of Girl Up. Why? Ivanka is an inspirational, entrepreneurial, and a young woman who exemplifies leadership in her endeavors. The daughter of Donald Trump, a real estate billionaire, who has a 'Can Do' attitude, Ivanka style, grace, and motivation holds a powerful message for girls anywhere that you "Can Do" what you desire in this world.

The launch of Ivanka's Girl Up bracelet is set for Fashion’s Night Out on September 10th at her uptown NYC boutique. The bracelet features an elegant sterling silver chain and coral silk cord, complete with charms boasting both the Girl Up and the Ivanka Trump Fine Jewelry logos. “American girls are the new global entrepreneurs and the faces of philanthropy,” says Ivanka in a statement. “I am very proud to be a Girl Up Champion.”

I am getting mine and you too can pre-order the charitable bracelet which retails for $30 today at:

http://shop.ivankatrumpcollection.com/index.php/ivanka-trump-girl-up-bracelet.html

LA Fashion 2010 Pre-Emmy Fashion Show "Caring with Style"

Local and national fashion designers will unite for a charitable cause with the LA Fashion Corner.

PRLog (Press Release) – Aug 23, 2010 – LOS ANGELES, California - Local and national fashion designers will unite for a charitable cause with the LA Fashion Corner's "Caring with Style" Fashion Show. This exclusive fashion event will take place Tuesday, August 24th, 2010 at LEVEL 3 located at the Hollywood and Highland shopping complex, 6801 Hollywood Blvd, 3rd Floor, Hollywood, CA. Red Carpet arrivals 7pm – 9pm. Fashion show starts at 9pm.

Confirmed celebrity list: Jaimie Hilfiger, Model, Actress and Host, Igal Dahan, Celebrity Jewelry “Cuffs of Love”, Ayinde Alakoye, Millionaire Matchmaker and CEO of Hitch Radio, Marjorie DeHey Daleo, CEO of Mediavix, Sara Cohen, Silver Medal Winner Ice Skater, Maria Kanellis, Celebrity Apprentice, Gunner Wright, Actor, Joslyn Pennywell, Model, Dave Shelton, Writer, Cartoonist, Actor, Miro Gladovic former pro soccer player in Australia and creator of American Footy Star, and Claire Sinclair, Actress to name a few.

The event will raise funds and awareness on behalf of the communities affected by the oil spill earlier this year in Louisiana’s Gulf of Mexico. While many designers have supported their individual causes in the past, this event marks the first time a group of designers have joined together in the name of one cause. The Gulf spill has devastated the long-term livelihood of thousands of Gulf residents – fisherman, restaurant and resort owners/workers, sport fishing operators, shop owners and business owners and workers at large - leaving them all at dire risk for their economic future. Additionally, the sea life of the area has suffered greatly; turtles, fish, birds, alligators, and vital plant life are all victims of this tragic event. The leak grew far faster than the original estimate of 5,000 barrels a day. The oil spill is a catastrophe, a declared a state of emergency with no easy solutions and no end in sight.

Charity Lives, LA Fashion Corner and F.A.M.E have come together to provide this star-studded fashion show set to cap off the 62nd annual Emmy Awards by showcasing some of the country's most exciting new fashion designers. The fashion industry's top models, wardrobe stylists and hair and make-up artists have donated their time and talent to the cause.

"LA Fashion Corner is committed to the cause and while continuing to work to help make a difference in a variety of communities,” says London Moore, President/CEO of LA Fashion Corner, Inc. "Through our fashion shows alone we have raised thousands of dollars for HIV/AIDS research, aid for victims of domestic violence and financial support for needy children. We anticipate a huge turnout for this Gulf disaster event and fully expect LA Fashion Corner’s charitable outreach programs to continue to grow and expand beyond this inception year. The support for our previous LA Fashion Corner events has been immeasurable and only reinforces our belief that LA Fashion Corner will have the opportunity to continue to help make a difference in the lives of many communities that could benefit from our help.”

The highly anticipated red carpet charity event will also feature a luxury fashion show with music, fashion industry exhibits, gourmet appetizers and complimentary gift bags. A VIP reception featuring celebrities from the worlds of entertainment and fashion will be held for special sponsors and donors. An Opening Gala will kick off the event with a vendor's marketplace, music, and VIP reception.

In addition to its fundraising goal, LA Fashion Corner's "Caring with Style" Fashion Show will create major exposure for local and national brands, retailers, boutiques, department stores, manufacturers, distributors, marketers, artists, celebrities, designers as well as acclaimed fashion photographers and fashion stylists.

For Interview, Talent and Media please contact:
Yvette Morales
YM & Associates PR Marketing Business Development
949-244-9769 or YMoralesY@aol.com

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