MY TOP BEAUTY BRAND FOR 2012: (Plā) Beauty
(Plā) Beauty founder, Stephanie Green-Bass, inspired by the infinite power of makeup, combined her love of cosmetics and years of industry experience with her lifelong passion to make a difference in the life of a child. Her company’s tagline is (Plā) Beauty | (Plā) in Life | (Plā) with a Purpose sums up (Plā) Beauty’s social mission. With a strong desire to inspire women and support children, Stephanie created several giving back campaigns.
(Plā) Beauty gives back campaigns include:
(Plā)2GiveBackis a campaign to empower and recognize truly inspiring women. We all know an amazing woman who has faced adversity, overcome obstacles, and become stronger through her pain. Founder, CEO, and MOM, Stephanie Green Bass has been an amazing role model in using that pain to overcome tough life challenges. Her story has touched the lives and hearts of so many, and we know there are many more like her. (Plā)2GiveBack is our way to hear more about these women, learn from their experiences, and honor them.
This campaign invited women to submit a brief video sharing their story of a woman who inspired them because she faced adversity, overcome obstacles, and become stronger through her pain. Then an independently formed Board of women and Stephanie selected 15 finalists who would receive a (Plā)DAY of makeover. Then, one woman among the 15 was given the experience of a lifetime to be the FACE of (Plā) Beauty FALL 2012!!
All women nominated received a gift from (Plā) Beauty are periodically their stories are shared on the (Plā)2GiveBack page on their website (Plā)2GiveBack–THE BALM: This campaign gives back to Children’s Healthcare of Atlanta. Under this campaign, (Plā) Beauty donates $2 for every unit sold to Children’s Healthcare of Atlanta Hughes Spalding. To learn more about why this campaign is so close to Stephanie Green Bass’s heart click here. THE BALM is an organic, beeswax lip balm has a smooth, healing texture that contains calendula and sunflower oil to soften those (Plā)ful lips. THE BALM is perfect to fight wintery, dry, chapped lips! • SPF 15-fortified, • Vitamin E-enriched, • Moisture-enhancing organic oils, including rosemary, sunflower, jojoba, orange and lime. (Plā) Green: In addition to (Plā) Beauty giving back campaigns, the company is also eco-friendly. “(Plā) Beauty is established as an eco-conscious cosmetic line that uses refillable products and magnetic compacts to cut down on wasteful packaging. Our approach to packaging helps keep the environment clean and healthy by reducing waste. We can be kind to the planet while still looking and feeling great.”
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Copy Source: www.plabeauty.com
MY TOP FASHION BRAND FOR 2012: Rachel Roy
In her own words, “I believe charity = clarity. Through giving back you gain clarity, peacefulness, happiness and balance in your own life”, fashion designer Rachel Roy has built her brand proving that fashion philanthropy is stylish. Rachel Roy’s brand philanthropy message is clear and strong. Through all her campaigns, she assists children and disaster relief and recovery efforts.
Her initiatives include:
Heart of Haiti:In the aftermath of the 2010 Haitian earthquakes, Rachel created an opportunity for Haitian artisans to use their talents to make jewelry and other crafts that are brought back to the U.S. and support the earthquake recovery efforts in Haiti. Learn more about Rachel's Haiti efforts here
Orphan Aid Africa:Rachel has partnered with Orphan Aid Africa whose mission is “work to keep families together, send children to school, keep mothers alive and protect children by transforming systems.“ Rachel’s programs help children in Ghana to grow up safe with care and protection. She does this through various campaigns. She sponsors 21 children in Ghana. In addition, each Holiday season, Rachel and her team hold a book drive and they package and wrap the books for children in Ghana. Lastly, Rachel designed her limited edition Ghana Clutch that supports Orphan Aid Africa children programs. Read more about this effort here
Charity:Water On her 36th birthday, Rachel launched her own charity:water campaign, asking family, friends and fans to help raise $15,000 that went toward building a well to provide clean water in the Kuya Village of Ethiopia.
Kindness: Rachel designed Kindness totes and clutches to provide support for children organizations and relief for victims of natural disasters. 100% of net proceeds of the totes go to support: UNICEF for assistance with Pakistan flood victims and recover efforts, GlobalGiving for Japan’s earthquake victims and the Ghana clutch for Orphan Aid Africa.
Lastly, Rachel stepped up to support Hurricane Sandy relief efforts. She joined the Fashion for Sandy Relief auctioning off a “Meet Rachel Roy experience, complete with a personal styling.” She also donated a percentage of Rachel Ray merchandise proceeds to the American Red Cross. Furthermore, Rachel created a Hurricane Sandy page on her website to direct customers to various organizations supporting victims of the disaster.
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www.rachelroy.comHONORABLE MENTIONS:Elie Tahari, partnership with Action Against Hunger
Bono, founder of Edun fashion company and Renzo Rosso founder of Deisel designs partner for Edun+Deisel to source, produce and generate sustainable trade — and, hence, development — in Africa.
Skinny Girl Cocktails partners with Dress for Success
